Who Moved My Coffee Bean?

By choosing to drink organic fair trade coffee you will be directly contributing to the maintenance of a sustainable society

. However, in order to truly understand this amazing concept you must first unravel the true meaning behind organic and fair trade coffee.

In order for coffee to be considered organic, it must always be kept away from any environmental impurities. Specifically, this applies to chemicals and pesticides which are commonly used on conventional coffee plantations. Growing coffee organically is the best way, as it is better for the environment. In addition to that, it will also help to improve the flavor and aroma of the coffee at the same time as refraining from contaminating the environment.

One of the easiest ways to understand the difference between coffee that is organic and coffee that is not is by considering tomatoes. Think of the home grown tomatoes that are produced under natural conditions as opposed to those that you would by at your local supermarket. The difference in the taste is obvious, just as it is with organic coffee. Anyone who has ever tried home grown tomatoes will likely agree that the store bought tomatoes cannot compare to those that are home grown. The same is true with organic coffee. Due to the fact that organic coffee is grown in purely natural conditions without chemical interruptions, the wonderful taste is absolutely unforgettable.

It is not so difficult to understand the concept of fair trade organic coffee. It helps to maintain a sustainable society in a sense that there is clear certification that the farmer who has taken the efforts to grow the coffee has been able to receive their fair share of the profits that result from the sales. The sad truth is that many of the farmers who have labored so hard to produce your conventional cup of coffee will never get to see their fair share of the profits. This is not an issue with organic fair trade coffee, because in this case the farmer's rights have been protected.

When coffee is graced with a fair trade organic seal you can rest assured that the farmer who grew it will get the right portion of the sale. This enables the farmers to continue providing you with the quality product that you so desire. Not only is organic fair trade coffee better for your health and safer for the environment, but it also allows true coffee connoisseurs to continue drinking the quality of coffee that they are always seeking.

by: Ray Forrest

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