Who Told Supor Cookware Giant Escape Dongguan - Supor, Home Appliances Sales - Network Appliance

Been warmer spring, a giant, why walk out the field

Recently, domestic utensils giants

Supor

In

Zhejiang

Officially put into operation a production base in Shaoxing, the base cost of a staggering 1.2 billion. While the outside world Supor's generous praise Gee, people suddenly discovered that for nearly 7 years of Supor Dongguan base has been deserted. Back in September, Supor has already cleared all the factories in Dongguan base. What is the reason in the end decided to leave for Supor Dongguan, leaving the Pearl River Delta?

Dongguan base

is not because of poor management? Dongguan production base in the closed before the Supor Total Dongguan, Shaoxing, Hangzhou, Taizhou Yuhuan, Wuhan and

Vietnam

6 production base. In fact, in this "Six Brothers", the results of a subsidiary in Dongguan is not only backward, and deserve to be called among the best. According to the 2008 annual report Supor, Dongguan Supor revenue nearly 600 million yuan, net profit is also 26 million yuan, net profit of 11 subsidiary companies in third. 2009 performance was better in the first half net income of Dongguan Supor subsidiaries in 11 ranking to second.

Obviously, Dongguan base "is not bad money." That the reason for the full withdrawal of Dongguan, chairman Su Xianze Supor said two sentences, the first sentence: "Compared with where the Pearl River Delta, Dongguan, Shaoxing is located in the Yangtze River Delta in the facilities, labor, business climate and so has advantages . " The second is Su Xianze special emphasis on the media: "The PRD is also a

Small appliances

More concentrated production base, but we do not think there's corporate culture and management style. "

Su Xianze if a release by the media, especially the second sentence, immediately caused an uproar. That is it, deeply stung Dongguan, all refute the views of incoming and vow to Dongguan, the Pearl River Delta business for rectification of names. In fact, in my opinion, the so-called "Culture" is not the main reason Supor from Dongguan.

Cultural issues may be a factor, but the corporate culture of the Pearl River Delta, today is not formed. Before the arrival in Supor, must also conduct in-depth GB and argument. Since the choice of Dongguan, at least for the culture here is not offensive. Furthermore, the Pearl River Delta and Yangtze River Delta's corporate culture and management style is not what long-what a short conclusion, this struggle is bound to be a false proposition.

Select a company's long-term

settle the land, must be a cautious decision. Supor she chose to settle in Dongguan, near Hong Kong and Macao Chinese and the geographical advantage and mature export environment. The Supor leave is also a manifestation of their overall strategy,

Financial

After the crisis, mainly relying on foreign trade severely impacts the Pearl River Delta, Dongguan, the situation becomes more difficult, well before the same Supor trade advantage under the impact of the financial crisis has been rapidly declining. At the same time, the total domestic sales now account for Supor

Sell

Approximately Qi Cheng, and declined significantly compared to the overseas market, the domestic market in a small

Home Appliances

Product line needs more space.

Therefore, with the domestic market closer to the Yangtze River Delta, more defense of some financial risks. The development of the domestic market from the perspective of the Yangtze River Delta is more obvious geographical advantages, the radiation capacity of the domestic market than the PRD large.

Supor itself from the Yangtze River Delta, which naturally will not see this situation, weak exports in the PRD, but also around

Galanz

Such a powerful opponent, return to the Yangtze River Delta is a wise move. A proof is Supor has thrown a huge and we hope to achieve in 2012, "Reconstructing a Supor." It is understood that the recycling scheme is launched around the Yangtze River Delta, but the plan has also been strategic investors in its support of the French group SEB.

Pearl River Delta to Hong Kong for

a survey of enterprises, in the current 80 000 Hong Kong enterprises in the Pearl River Delta, there Jinsi Cheng is planning to move out of all or part of the production capacity of the Pearl River Delta region, largely due to location-based, human costs, land constraints and other factors.

Pearl River Delta or Delta? To export or to domestic? Supor cast their vote, just hope that more companies can sniff out the opportunities behind the votes.

by:gaga

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