Wholesalers have much to offer to business – Learn how
Wholesalers have much to offer to business Learn how
In current era there are only two kinds of people. One kind is those who are doing jobs and own no private business. The other kind are those who own businesses whether private or with partnership. Business men are mainly the people who bring money to their economy. Business is a legally organized organization designed to provide goods or services to both consumers and other business parties in exchange of money. There are different kinds of businesses which are linked together to form a chain. In the business chain every component has its own significance and importance which cannot be neglected. However there are some businesses which have rather more importance and give more benefits to sibling businesses.
Wholesale business is one of the businesses which are more important than the others. In order to see how, we will take a bird eye view of the supply chain of wholesale business; in it the manufacturer is producing the product and then wholesaler is buying that product in bulk quantity and then selling it to retailers which in return sell it to the end consumers. In this supply chain every part is looking equally important and has its own significance but if detailed view is given, then wholesaler's role becomes quite prominent. The link between manufacturer and retailer seems very difficult without wholesaler because everyone has its own specific field. If we take an example of manufacturer, it has its own work to do which is just to produce the product and then store it in his warehouse; he doesn't have time or know the contacts of retailers. Likewise the case of retailer, his work is to supply goods to consumers, he even doesn't have time to leave his shop to go to manufacturer who is located very far probably in other city or in any other country.
So here comes the wholesaler. His work is to get products and goods from manufacturers and then sell them to retailers. Wholesaler facilitates both manufacturer and retailer and has benefits for everyone linked in this chain. Manufacturers get benefits from wholesalers because wholesaler is purchasing goods in bulk quantity which retailers can't. On other hand, retailers or suppliers are also getting benefits from wholesalers because they are getting less quantity of things at bulk quantity rates. Obviously wholesalers have profit margin in it but still they are facilitating both parties.