Why Are Not You Blogging Yet
Ever have one of those dreams when you are doing everything you can to run at a full sprint
, but it feels like your legs are thigh deep in black tar Or, you're trying like heck to shout a very important message to someone you love, like Get out of the way The train coming or Watch out There is a giant shark fin right behind you but all that comes out is strained, laryngit is ized hot air
This is what is happening in my life right now. I sit across from friends and business associates, talk with entrepreneurs and small business owners, and share strategy sessions with larger companies and corporations, and I mention the possibility of them blogging. There is a universal glazed look, often followed by a shrug, or a nose crinkle. Eh, I do not see the point, or Yeah, I thought about that
I know it is my job to just let it go, and I do, because every business person knows the I am not ready to talk about this look. Oh, but it is killing me Because if you are serious about your business, career, or professional reputation, there is absolutely no reason for you not to publicize your interest and expertise in the form of a blog.
A blog is conversational. It comes alive with YOUR distinct voice, style, and proclivities. It dies if it is fueled by the dreaded Corpspeak, stiff language, or totally self conscious and safe, play by the rules drivel.
A blog is FREE. Or extremely low cost, depending on how you go. I mean, COME ON, what else is FREE these days
A blog is a mirror. It is an organized trail of your ideas, experience, and hints at your vision. It is ALSO a living, breathing organic organism that grows as you grow. It is like one of those smart computers that develops its own life and personality over time.
A blog is search engine friendly. It is PROOF you know your industry or subject matter. It is PROOF you are active in your business and niche.
A blog is a way to connect with other like minded professionals. When you comment on someone else blog, or when they comment on yours, it is like a quick, manly nod that says, Hey. Saw your post. Liked it. Peace out.
A blog is a simple, searchable content management system. Why, oh why, are you hoarding all of your industry knowledge to yourself Are you saving it for posterity Do you think St. Peter will give you extra points for having a huge collection of inaccessible folders on your computer
-- A blog is FUN, darnit It is a chance to just be you, and even see and experience your own voice and priorities over time.
Sure, a lot of blogging gurus say there are rules like, you should blog at least three times a week or be strategic or keep posts short; avoid long tangents like this one. And a lot of PAGs that is People Against Blogging say no one reads them, or they are a waste of time, or all of the above. But to this I say, WHO CARES
No one reading your darn internal folders, or going through your file cabinets, but you still throw articles and information in there
Why not claim your intellectual territory and put a select and steady amount of information, opinions, photos, and energy OUT THERE to be discovered by one or more of the proverbial masses, if and when they come looking for you or the information, knowledge, products, or services you have to offer
God did not just not bother with Antarctica because he figured no one would ever find the frigid continent, right And now, with advances in technology, we get to watch fine films like March of the Penguins,National Treasure, and The X-Files Movie.
If you have a passion,specialty, niche, mission, or business and you gotta have at least one of those things, unless you are a corpseor Paris Hilton, then START BLOGGING. Do not worry about traffic. Don't worry about the nit picky stuff.
Do it imperfectly. Find your voice. Discover your flow. Loosen up. Be bold. Get yourself out there.
And if you refuse, please answer this one question.
by: Sattu101
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