Undergraduate student enrollment in higher education continues to grow at a remarkable rate
. The threats of lowering state funding, federal support and financial aid allocations, have led educational institutions are to rely on student enrollment and tuition as a revenue source
Enrollment at higher education institutions over the past decade has remained surprisingly constant considering all the Economic factors, student demographics and employment opportunities that threaten institutional growth. State funding has continued to decline and now represents the lowest level of support since 1980 according to the State Higher Education Finance.
The institutions sought to take advantage of potential opportunities while attempting to prepare for negative consequences presented by the recession. Purchasing Names/Leads is one way these institutions are finding a reliable source of possible enrollments. Student recruitment and admission is of primary importance, not only for bringing new students to campus but also for an effort toward maintaining quality. The new methods of recruitment and retention are important for School officials. The stories of Universities using alternative methods to increase enrollment may resonate with many individuals across higher education
Advice for admission officials to evaluate larger trends may impact the student enrollment and college choice for their prospects. Considering how particular local circumstances influence the college or university presents an opportunity to advance both student and institutional objectives as universities increasingly rely on students and tuition revenue to meet institutional goals.
Colleges and universities are struggling to balance priorities, student demands and economic realities. External events challenge institutional leaders and enrollment managers to remain poised and proactive. Whether faced with closing a program or dramatically increasing student, the decisions regarding these issues present difficult choices.