Why Digital Media Agencies Shouldn't be Afraid of Behavioural Targeting

Second guessing what people will buy is clumsy and intrusive

, (how do you cope with a shared family computer?), but by providing adverts that are in tune with someone's natural preferences, whatever the product, marketers will provide a more unique and personalised experience on the web and a better return on their investment.

Why Digital Media Agencies Shouldn't be Afraid of Behavioural Targeting

By: Stephen Sharp

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