Why Do Companies Use Reputation Management Advisors?
Reputation managers do exactly what their title implies
, which is to manage the status of the companies that higher them. A good status is not a new concept to the business world. However, the new development is the need to track and maintain what is being said about companies on the integrated and sometimes complicated Internet resources.Companies have always had to monitor their reputation in order to satisfy their customers and bring in new customers. Grandma and Grandpa judged the places they would do businesses by personal interaction with the businesses in the neighborhood, a suggestion a friend gave them, or a good review in the newspaper.
An integral reputation is not a new concept in the business world. However, good reviews used to mean good customer service and excellent production. If a customer was dissatisfied the owner may hear about it and the company may loose a few customers over it, but it could usually be quickly resolved.
In today's web-based society one angry customer or a disgruntled ex-employee has the opportunity to reach millions of potential customers with negative comments about a business. If the angry customer or disgruntled ex-employee is persistent they can cause a lot of harm to the publics view of the business being attacking.
Companies have recognized a need to monitor their online reputation. They need to monitor what is being said about the company and what information the general public can find about them.
Internet search engines tract certain articles when a company is being searched. Reputation management teams or also known as search engine optimization teams. These teams serf the sites and use different keywords to examine the most recent views of the company. If there are negative reviews the SEO team will work to improve those reviews with positive feedback. They will not erase the negative comments; rather, they will push them to the end of the search results where they are less likely to be spotted.
Companies use SEO teams because the work it takes to manage Internet reviews and the vast amount of people who can make them are abundant. The process usually takes a lot of time and focused energy to work through. The strategies the SEO groups use are specialized based on their direct involvement with the process.
SEO teams are still in the process of educating themselves and their clients about the vast amount of data it takes to run a successful business online these days. It is important to find a SEO company or advisor that has experience and a positive reputation of their own to recommend them.
by: Christian Heftel