Why Do Small Business Owners Need To Invest In Themselves?
Why Do Small Business Owners Need To Invest In Themselves
?
A large number of online businesses are concentrated on one single person, a computer and an internet connection. Their success or failure is based entirely upon the owner's knowledge and ability. This dependence upon the capabilities of a single individual points to the necessity of an investment in his own education, even if the business is thriving.
If your online business is a one-man show, if you, your computer and your internet connection are the sole company assets, you need to invest in yourself in order to enable your business to expand and grow continuously.
What does it mean "investing in yourself"?
It certainly doesn't mean buying the latest car model nor wearing designer suits nor dining at fashion restaurants. Of course, if you can afford it, please yourself. But that's not what investing in yourself really means.
Investing in yourself means expanding and improving your knowledge base. Every single day new information becomes available, new technologies are developed, old processes are updated and improved, thus making it very easy to fall behind. Staying on top of these advancements may constitute a major challenge for small business owners because they normally suffer from lack of time. Many could easily use an additional 12 hours in the day, others feel so tired after their daily journey that all they long for is a warm, comfortable couch...
However, you need to step out of your comfort zone and find the time and money to invest in yourself. Keeping up with the latest information and expanding your knowledge about your own area of expertise can have a positive impact on your future earnings and on the growth of your business.
Where can you find information?
Some excellent sources of information are webinars, teleseminars, newsletters and online communities like forums, discussion groups, boards. Several of these sources provide information for free while others charge a registration fee to cover their costs.
How will you find time for it?
Here are a few tips that will help you in finding the time to invest in yourself:
1. Wake up half an hour earlier, then use that time to visit online communities, read and learn.
2. In the evening, after you stop working, set an additional half an hour to search the internet for new, updated information about your area of interest.
3. When travelling carry with you an ipod you can use to expand your knowledge while waiting at the airport, during the flight, etc.
4. Only attend webinars directly related to your business, avoid spending time on unrelated matters.
5. Attend only real world seminars close to your home that require less travel time.
It is easy and very tempting to just stick with doing things in the same way they have always been done. Can you imagine what kind of world we'd be living in today if no changing actions had been taken in the past?
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