Service business owners often think they need to increase traffic to get more clients
. So they explore ways to come up higher on search engines. Bur if you are a service business owner or independent professional, many of your prospects won't find you by typing keywords into search engines. Your strategy becomes, "You will find me, whether you're looking or not." Here are three ways to get in front of prospects so they find you even when they are not searching.You're starting a business and online marketing is going to be a huge source of traffic for you. Do you know what your customers are searching for? Do you know what keywords and/or keyword phrases customers are using to find your products or services? Answering these questions should should be the first step of any effective web marketing effort including SEO and keyword advertising.