Why Every Online Travel Business Must Have A Company Page On Linkedin
LinkedIn is a business-related social networking site with over 135 million registered
users up to this date in more than 200 countries across the globe. Whether your online travel business is local or national, you can benefit from building a LinkedIn company page.
Since a large number of travel companies cater to tourists coming from around the world, they can effectively reap the potential benefits of their LinkedIn company page where their company profile is visible to a large number of potential visitors.
Here are some of the strong reasons why web-based travel companies must have a company page on LinkedIn.
Professional Online Presence
Every internet-based travel service provider needs optimum exposure to their potential customers to create new business opportunities. By having a LinkedIn company page, such entrepreneurs can promote their operations to a large number of prospective customers effectively.
With maximum visibility, they can promote their travel services to many potential customers looking for best deals in travel and tourism sector.
Partnering with Agencies
LinkedIn is an epicenter for potential partnership opportunities across all business verticals. Online travel businesses looking for agencies to partner with, can use the platform to grow their business operations from time to time.
After creating your LinkedIn company profile, you can use the filter-search tools to choose companies operating in the similar industry and approach them business partnership. On a professional social networking platform like LinkedIn, you are more likely to succeed in your approach towards collaborative business opportunities.
SEO Benefits
Having a company page on LinkedIn can also bring you major SEO benefits your way. LinkedIn allows the users to post links of their company websites, blogs and social networks, which create useful backlinks for your website. These backlinks add value to your SEO campaign and search engine ranking to some extent.
However, you need to exercise cautions while promoting your links on LinkedIn as your potential visitors might perceive them as spammy approach to publicize your business on a professional social network.
Testimonials from Satisfied Customers
Testimonials are the key to promoting your online travel business. Just as your client testimonials on your website work effectively to get more business, testimonials from your clients, business partners, vendors and employees reflect impressively about your travel company.
As a web-based service provider, you can take advantage of this feature on LinkedIn and demonstrate your commitment to customers' satisfaction, successful business collaboration and holistic human resources policies. All of these will help your business grow productively.
Hiring Potential Resources
LinkedIn is a very effective tool for head-hunting regardless of which industry your business belongs to. Online travel businesses are constantly on the lookout for skilled manpower to expand their business operations. Likewise, LinkedIn is also a pool of suitable profiles created by aspiring candidates looking for potential opportunities within the travel and hospitality industry.
Therefore, like any other Internet companies, you can also leverage the huge database on LinkedIn to pursue your head-hunting operation for free. However, for advanced and full-fledged features, you may subscribe to some paid packages offered by LinkedIn.
Joining Groups
LinkedIn allows users to join an existing group or create one on their own. Online travel companies can utilize this feature to make their voice heard and presence felt among their fellow group members. It goes without saying your efforts are more likely to come through when you are addressing like-minded social groups. Therefore, groups on LinkedIn can add great value to your online service business.
Conducting Industry Surveys
Aside from promotional priorities, web-based travel companies can also use LinkedIn to create polls and conduct surveys in order to establish the industry trends and consumer preferences.
The biggest advantage of creating polls in LinkedIn is that you can include or leave out selected members as per your survey strategy. Therefore, you will achieve the most authentic data from your polls and utilize the same to streamline your travel services from time to time.
by: Rahman Mehraby
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