Why Has The Online Jewellery Business Blossomed?

The advent of the internet has spelled a happy period both for jewellery businesses as well as shoppers

. Most top jewellery brands and jewellery designers today, apart from having their own physical shops are trading and selling online. Small scale businesses and traders not to be left behind too have jumped the bandwagon and thats why you see a cluster of online stores today. Thats not all, in the next 5 years, it is estimated that the online imitation jewellery business itself would grow 3 to 4 fold. So therein comes the question, why has the online jewellery business taking precedence over the age old system of physical shops? We explore them in this article.

While there is no arguing that buying online lacks the personal touch (since you cant touch and feel the product), there are several counter benefits of the medium. The first advantage being you can literally buy from anywhere across the globe provided you have internet access. So for example, someone in the US who wishes to buy this intricately carved designer jewellery from India can do just so by making the payment online and the product would be delivered to his/her home. So you dont physically need to go to the shop to buying anything.

Secondly online shops are open 24 hours 7 days a week, so it is like a portable store where you can pop in at any time. Thirdly the range of items that you can browse through at a given point of time in an onine store is gigantic. In a physical shop, you wont have this luxury but in the online world, you can search, choose and make concrete shopping decisions. Plus you dont have to undergo the trouble of visiting the shop because everything is delivered to you at your doorstep.

Shopping online too has also become much more safer compared to previous years as companies today care a lot about their online identity and hence strive to provide a much better shopping experience. Secondly with so many shops jostling for online space, retaining customers has become a priority. So the risks involved with buying jewellery online has reduced considerably.

With most of us being connected to the internet either through personal computers, laptops, mobiles, etc, it is no wonder then that the numbers are only expected to grow in coming years. It is a win-win situation for both consumers and business and the future indeed looks bright for the online jewellery industry.

by: Joy Ray

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