Why Listing on Google Maps Is Critical To Marketing Your Business
Why Listing on Google Maps Is Critical To Marketing Your Business
We can understand a couple of key points to answer the question that why google Maps will become so important. The first is that how google is used. It is a data service and a search engine. Its collaborative mission statement says it to "organize the world's information and make it universally accessible and useful". The composition of local business information on Maps is a logical extension of Google's search engine business. You have probably the most powerful tool in the world to search for information you want so add this Google's global information network.
Another point, people using Google Search engine are searching for particular things. It means that they want answers to particular problems or questions. The people are not contacting as part of a social community but are clearly typing exactly what they want to find into Google's search engine. For example If you are a plumber in East London of a Florist in Sydney you'd be crazy not to want your business listing on Google's map.
The next question which business might ask is, "that's fine but what about demand? How many people are really searching for my services on Google?" This question has a quick and detailed answer. The more precise answer is given by the google tool: google keyword Tool. Keywords are all the searches that the google stores in it. Google has an enormous database of all the searches that people make. In the spirit of "making it universally accessible and useful", they provide the Google Keyword Tool to allow you to access this information for free.
A business man can type the keywords "Florist Sydney" into the keyword tool and find out exactly how many people are searching for it. If the business owner finds the number of searches is high enough the business owner would proceed and do the listing, if not they might not. There is a short answer too: this is yes'. Yes because the internet is growing and the listing is free. The business owner has nothing to lose for a possibly huge source of new business in future.