Why Local Businesses Should Optimize Their Google Places For Business Listing

Are you a local business owner who is struggling to keep your business going in the current economic downturn

? If you fall into this category, as many local business owners do, the good news is that there are a number of internet marketing for small business strategies which you can use to get more customers into your local business premises. One of the first internet marketing for small business methods you can use is to optimize your Google Places for business listing.

In case you have not heard of Google Places, it is a free platform where local business can be listed to promote, market and advertise their businesses.

Local Business Owners Need To Use Internet Marketing For Small Business Strategies

Many research studies have shown that more consumers are using the internet to search for information on your local products and services This means that your local businesses must have some internet marketing for small business strategies as part of your overall business marketing systems as that is where your target market may be found.

Many of us automatically reach for our laptops, mobile phones or other internet-enabled devices when we want to find a local business service. The major search engine providers have realized this and have set up free local business listings such as Google Places for business. The key point here is that local business owners need to get to grips with marketing on the internet. If they do not they face losing out to their competitors who have learnt how to do it, or employed someone to set it up for them.

Optimize Google Places for business listing

The first internet marketing for small business strategy that you, as a local business owner can do, even before setting up a website, is to optimize your Google Places for business listing. This can be easily done, and some of it may already have been automatically listed. This means that you just need to go in and check the details and add more features such as photos and videos. Your listing will have all the information about your business that a prospective customer will need to contact you.

Get Ranked Higher To Be Found Online

If you completely optimize your local listing you will be able to get it ranked higher than your competitors. This listing will also allow you to appear on the first page of Google much more quickly than other methods using traditional search engine optimization.

So, as you can see, setting up and fully optimizing your Google Places for business listing will mean that your prospective customers will be able to more easily find your local business online.

by: Moira Wight

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