Why Mobile Commerce Is Good For Your Business

Mobile Commerce or M-commerce is a facility through which you can conduct online business with the help of a mobile device

. Technological advancements have made mobile phones, smart phones and other mobile devices into equipment that is used for different commerce trades. These mobile devices have made our work easy and companies are increasingly choosing the technology because it makes it easy for them to reach potential customers. In other words it transfers the ownership or right so that goods and services can be used through your mobile device.

There are a few reasons why mobile commerce has become popular and is being used increasingly by many businesses:

You can access the stored information anytime you want. The portable device offers convenience and the ability to store information and data when and wherever you need.

You can access information anytime and anywhere you want. You are not bound to sit in front of a computer to access any information.

It also offers security. Unlike popular belief that a mobile device is not secure, there are security measures that have helped make it secure for people to easily handle their business trade.

The emergence of GPRS or EDGE has helped in providing instant connectivity and faster access to the internet.

Consumer Labs reported that the Sub-Saharan Africa region shows great potential to accept m-commerce. When this report was shown to people in Lagos, there was a positive response with many questions. These questions were centered on how the different markets compared and explanations related to the report. It also included questions about how the success of other regions can be leveraged and incorporated with the Nigerian market. Along with this were questions on how to overcome the challenges that will come with the implementation of the new technology.

As a mobile commerce company, we guide the customers and provide them with easy connectivity options. Customers can easily see the products and services the company has to offer on their mobile devices. While we discussed the prospects of starting the m-commerce service we discussed the issues that can arise while overcoming the different challenges.

These challenges include both short and long term issues. The key questions that most stakeholders had were related to interoperability, consumer education, partners to carry out the services and the different regulations involved.

Most stakeholders are already working together to overcome these issues. Ericssons commitment to make the region understand how important mobile commerce is has finally paid off. People from different walks of life are embracing the idea with open arms and are trying to find a way to make it available and convenient for everyone. The high-speed connectivity of mobile devices along with the idea that technology will help the business prosper has helped the stakeholders understand the importance of mobile commerce. The success at Lagos has encouraged Ericsson to follow the same approach in Uganda so that the stakeholders in that region also understand the importance of mobile commerce.

by: http://www.ericsson.com/m-commerce/

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