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Why Small Retail Businesses Need An Online Store

Why Small Retail Businesses Need An Online Store


Unless the internet up and vanishes, E-commerce is here to stay in Canada and the world. The reasons why an online presence is vital to your existence as a retail business is simple.

Canadians are shopping online. Proof: Statistics Canada estimated that Canadians used the Internet in 2009 to place orders for goods and services valued at $15.1 billion, up from $12.8 billion in 2007. The increase resulted from more online shoppers and a higher volume of orders. In 2009, about 39% of Canadians aged 16 and over used the Internet to place more than 95 million orders. This was up from 32% and the 70 million orders placed in 2007, when the survey was last conducted.

Bigger retail stores buy their products online. So if you are a smaller business hoping to get your products into a bigger store, you need an online presence. Nowadays, you cannot walk into a store to showcase your product to the manager without them asking you for the web address of your online store.


The Benefits of E-Commerce To Your Business:

You can sell to more customers. You do not necessarily have to shut your doors to the walk-in customers, but by having an online store you can begin to reach out to potential customers that do not even live in the same zip code.

You can sell more types of products. E-commerce allows you to sell digital products and physical products. So if you are already selling physical goods, you may decide to branch out and begin selling an e-book or MP3s or digital instruction manuals.

The opportunity for expansion is unlimited. The number of people buying on the internet is growing every year quickly and without an online store you are missing out on a huge sectore of consumers.

Your competition has an online store. The fact is that if you want your business to stay alive, you need to stay competitive.

It is easier to get started than you think. Many business owners are simply scared of technology and believe that they cannot learn to use it. In the early days of the internet, you had to be a computer whiz to have your own online store, but nowadays shopping cart software is simple to install and simple to use.

It is inexpensive to get started. You can buy online store software that will have all the functions you need for around 50$.
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