Why Social Media Is Important To Small Business Owners.

If you want to grow your business you will need exposure

. In the past companies would invest their advertising budgets into what was known as "conventional advertising mediums" like radio, television and print (newspapers, magazines etc..).

Consumers and businesses alike now receive their information through different mediums like the internet, pod casts, I-pads, Kindles and more"

Rather than reading a book, they may read a Kindle. Rather than picking up a newspaper they may receive their news online. Rather than looking up a service provider in the phone book, all the information they need is only a Google search away.

Social Media Marketing enables companies to affordably maximize their online exposure and achieve top Google rankings for a lot less!

What is Social Media Networking?

Social Media Marketing is THE cheaper way of marketing and promoting via internet. Think about how many billions of people have now switched to the internet for all their personal needs such as online banking, purchasing cars, getting directions etc.. When a consumer is thinking about purchasing from a company, they are more likely than not going to Google the company name first. There is a great potential for a small business to create an online presence and increase popularity to a vast number of potential clients.

If you do not see the enormous value of social networking, it is time to change your way of thinking because this is by far the fastest and most effective way to reach your target market. With how the world is changing you must ask yourself as a business owner how important is your business to make the effort before your competition does?

by: Courtney Jewell-McElroy

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