Why Use An Article Ghost Writer For Your Article Marketing Research
That title could really be two articles: 'why use an article ghost writer' and 'article
marketing research', but I have decided to combine them into one because quite often people use an article ghost writer because they don't know enough about the topic they are writing about, and have no idea how to research it online.
If you are familiar with search engines and have no problems with carrying out your own article marketing research then you will find that a bit strange and hard to believe, but it is true nevertheless.
There are many who want to use article marketing to promote an affiliate product (the vast majority of electronically deliverable products sold online are affiliate products) which they know nothing about, and are unable to carry out the research online to get the material they can use for their article marketing campaign.
So they turn to an article ghost writer and ask that he or she carry out the research for them. Some want the writer only to do the research but not to write the article, and are surprised when they are quoted a price not much short of that for the article itself. That's because the research time is more than the writing time. But they generally don't quibble because they find the research time onerous and takes up too much of their own time and finally agree that the ghost writer both write and research the article.
Other customers are obviously very capable of carrying out their own research but want the whole package supplied to them: a well researched article written to their specification, although the orders are generally for more than one article. So how would you set about researching your own articles?
Article marketing research is carried out both online and offline, according to the general niche and specific topic of the article. Sometimes it is necessary to use libraries, although it helps if you have a good library of reference books yourself. It is also essential that you have a good understanding of search engines, and how to use keywords to find exactly the information you need.
An article ghost writer should, by definition, have a working knowledge of most niches on the internet gained through years of experience, and also possess a high level of expertise in using search engines for their primary purpose: finding information, which for us is the same as 'article marketing research'.
So the question "Why use an article ghost writer for article marketing research" is very easily answered: because the ghost writer has more experience that you in carrying out online and offline research, and can find facts in a fraction of the time that you likely can. Naturally, there are those that are perfectly capable of carrying out their own online research, perhaps (but unlikely) even better than the ghost writer, and want it done only because it's easier to give the writer a title or topic to write about and then let them research it themselves.
It won't cost you any less if you do the research and send it to the writer in a Word or PDF file because writing prices are charged per job with a price scale based on word count, not on the amount of research needed. So why not simply use their expertise, and then if they miss anything let them know and ask for it to be included - a good article ghost writer won't charge for amendments and additions to the article.
Another question I often get: What's better - writing the article yourself with a few errors or paying for it to be written? I cannot answer that question - that's for you to decide. You could try a split test between yours and the ghost writer's article: publish both and find out which brings you most visitors. You might get a pleasant surprise and find that you can stop paying a writer to ghost write your articles, or you might equally find that you are best to keep doing as you are doing.
Another aspect of a ghost writer is that they can often submit your articles for you. They know the best way to word the resource for best results, they know the best article directories, and they also might have access to multiple submission software or services. It can cost you a few hundred dollars for top professional submission software and up to $50 monthly for professional submission services.
Enough said, although sometimes, if you write enough articles, it's better to purchase the service than pay the article ghost writer the price charged for the submission - that is up to you as much as it is whether or not to use an article ghost writer for your article marketing research.
by: Peter Nisbet
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