Why Use Mobile Intelligence Tool For Business?

The present world is connected like never before! With soaring numbers of mobile

phones and high-speed internet connectivity associated with them, it's not even possible for a human to go off-grid. Also in the last year, the number of smartphones and tablets exceeded the number of PC's sold around the globe and its predicted that by 2014 mobile internet usage will be greater than that of desktops. All these reasons pushes organisation to add mobile business intelligence capabilities to their data strategies.



Mobile users consume content, rather than creating them. So the traditional business intelligence delivery model just does not work on a mobile device. This requires in-depth analysis and study from the part of the organisation as to find the best, efficient model. On an average, a middle aged man spends nearly 2 hours using his mobile phone, not only for calling purposes but also for email, searching, socializing and entertainment. This is a pool of data for business enterprises, as to analyse and extract useful information related to consumer behaviour and predict future trends.



Business roams around consumers. Mobile phones are the closest means through which an organisation can reach a potential consumer. Mobile intelligence tools helps enterprises analyse and churn out the most valuable and needed data from users.



Social media networks like Facebook, Twitter, and LinkedIn etc. hooks people on to their mobile phones. They, especially the youngsters spend long uncountable hours on it. Also this is a regular behaviour. The traditional business intelligence found it hard in finding regular user behavioural data. But the use of mobile phones for business intelligence solves this matter. Here we get regular-daily users, who use mobile phones for hours.



In this current world of higher privacy issues, one may question the strategy to get data from mobile phones. Apps and websites can help one resolve this. A potential free app can get thousands of easy downloads and using a proper analytics tool, a business organisation can easily filter out intelligence! With mobile compatible websites on its rise, billions of people go on for the same. This feature of backtracking users is available since a decade. One can easily find a number of website analytics tool on internet for free. The above listed points again call for use of mobile intelligence tools for business.



So it's clear that mobile phones are the most used electronic device with the highest intelligence potential. This trend on its rise is to be explored. Any business organisation, aiming at moving in tandem with the present unpredictable user behaviour should essentially use mobile intelligence tools.



by: Smart Glance

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