Why You Don't Need To Be A Professional Copywriter To Make Money In This Business

Master copywriters like Gary Bencivenga and Clayton Makepeace

, slave over a single promotional project for months on end. The reason for that is because they're personally on the line for millions in windfall profits!

In fact, if you're a copywriter who's playing for stakes at the highest level, it's literally like a Gunfight at the OK Coral.

A publisher pits one copywriter against another to see whose package will out pull the other in a series of promotional tests for a product or service. I've known instances where a copywriter spent a month on his promotional package, only to see it lose by 0.07 of a percentage point in a split run test.

Of course, CELEBRATIONS for the copywriter whose winning piece went on to rake in millions for himself as well as the client. But... the outcome was devastating for the copywriter who's invested a whole month of his life in one promotion, only to see it... dive.

But... GOOD NEWS!

You don't have to be a master copywriter in order to dominate your industry or competitive arena! The reason for that is most other business owners haven't a clue how to effectively market their products or services, the way you can!

What that means is... you'll own the jungle you're playing in.

Prolific direct marketing copywriter, Francis Tighe put it this way: "In the land of the blind, the one eyed man is King!" How true.

You don't have to be the perfect marketer and copywriter; you just have to be better than the rest in your field.

Most business owners haven't invested the necessary time like you have in knowing what core marketing skills are needed to dominate a niche... about the basic emotions that are resident in your prospects minds... about the best way to effectively and affordably reach your target audience... about using the Internet effectively for super online success.

Now, what you don't want to do is spend so much time tinkering and tailoring your marketing and sales promotions that nothing ever gets out on time. You may have heard it before but it's better to be prolific than it is to get things perfect.

And I realise that it's tempting to fiddle with things.

You know, tweak this headline a little more... see if the written testimonials can be a little more specific... tone down the guarantee a little as we may get thumped with a lot more product returns... see if we can add anymore proof elements to prove our case... review the copywriting just once more time... re-write the response mechanism and the call to action... change the existing upsell product that's already in place...

As you can see, it's easy to get bogged down in making a promotional piece as good as it can be. Though again, you're not looking to rival the A+ copywriters out there. You're just looking to trounce your immediate competition... right?

And trounce them you can. You see, as a small business owner, you're able to do things that the slumbering gargantuan BIGGIES, can't match. Like personal service. Like personal communication. Like sensational weekly offers.

Though, if I've got that wrong, and you ARE looking to further excel in this fantastic money making skill of direct response copywriting, then drop me a line and I'll point you in the right direction.

In fact, once you get good at being the champ copywriter in your own business environment, you'll find that you'll gain an almost instant notoriety, with people trying to knock off your promotions and criticise your marketing efforts.

Take it as a compliment. For you'll see that your competitors will have a tough time trying to keep up with you. What was it that Macdonald's said about their competitors... "We invent faster than they can copy".

If you want to really be prolific and profitable with your copywriting efforts, all you have to do is commit to working to deadlines. And, whatever promotion you've presently got waiting in the wings, just remember... GOOD ENOUGH IS GOOD ENOUGH!

by: Nick James

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