Why You Must Start Blogging If You Want Customers To Take Your Online Business Seriously

Why You Must Start Blogging If You Want Customers To Take Your Online Business Seriously

One thing is clear and that is that people buy from people. This is great news because you can aid the buying process by injecting your own personality into your internet business and one of the very best ways of doing this is by starting your own blog. Your blog does not have to be complicated, ground-breaking or time consuming but it must be honest and reflect your own particular personality.

If you have a light-hearted, jokey personality then your blog will be jokey and rather light-hearted while if you are a more serious and business-like person then your blog should reflect this. A blog, which is simply short for weblog, is a way of getting your personality out to your potential and existing customers and an ideal way to build up a relationship with them. You post your own thoughts, comments and views online and these then build up over time on your blog.

You can post about anything you like but if you are using your blog for business then you might want to avoid just posting random thoughts about whatever topic just happens to come into your head as this would certainly confuse your customers. Instead make your posts relevant to your business and write in a casual, simple style as if you were chatting to just one customer, your ideal customer perhaps.

Maybe you could start by telling your customer why you got involved with the particular niche you operate in and how you built up the business. You might want to tell the story of any hardships you had on the way and pass on your tips for how others could avoid the same mistakes you made along the way.

Think of your blog as a vehicle for getting across your knowledge of your niche and your products to your customers but don't be tempted to use it simply as a sales platform as this will turn people off. Remember that you don't need to use your blog as a sales tool anyway because you already have your sales pages to fulfill this function. A discreet reference to your products or services every now and again in your blog is far better than a blatant advert.

You can host your blog on one of the many commercial platforms out there but I recommend that you actually host it on your existing hosting platform as this will allow you more control over your posts and ensure you maintain the copyright of everything you post.

Also you can use relevant internal links between your blog and the other pages on your website which is great for search engine optimization. If the thought of writing huge amounts of copy leaves you cold then don't worry because you can keep your blog posts short and to the point. Just say what you want to say and stop writing. If you can get your message across in 50, 100 or 150 words then that is fine and it is perfectly adequate for a blog post. Copy lengths of many thousands of words may be ideal for sales letters but, when it comes to blogging, the opposite holds true; always keep your posts short and to the point.

Remember also that you can include pictures and videos in your blogs and a combination of words, pictures and short video clips really is a winning combination because you are giving people something to look at, read and listen to in one blog post. If you can copy and paste, use a simple text editor and attach files to an email then you already have all the skills necessary to make and edit your blog posts.

Finally when you are blogging for business you must have a strategy and stick to it. Don't fall into the trap of starting off a blog with 20 posts in the first month or two and then just the odd one at random as the novelty wears off. Instead incorporate blogging into your regular business routine and you will soon find that you enjoy the freedom of expression that blogging about your business gives you. As an added bonus you will find that your customers will keep coming back to your website to learn what you have to say next.

If your niche is specialised then use your blog to set yourself up as an expert in your niche or micro niche and this expert status, gained by simply writing about the knowledge you already possess, can only have a positive impact on sales.

All in all if you are not blogging for business already then you are missing a trick but thankfully this is one business strategy which is easily rectified and can take just minutes a day to accomplish.

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