Why You Need To Promote Your Business In An Online Business Directory

Why You Need To Promote Your Business In An Online Business Directory

Remember when business directories were big fat printed tomes and customers were required to let their fingers do the walking through the Yellow Pages to find you? Those were the days before the Internet was the place to go for information. Nowadays, printed directories are increasingly being usurped by digital ones and people no longer have to lick their fingers and flip forwards and backwards through pages to find businesses offering services they want. Of course, the good old printed business directory is still around and it has its uses. And no, I'm not talking about using it as a doorstop or putting it underneath your computer screen to raise it up a bit, I'm talking about when there is a power failure and the Internet isn't working. Actually, an electricity failure is about the only time a printed directory is more useful than an online one, come to think of it.

Being a closet tree hugger, I find the internet business directory to be extremely tree-friendly as it saves paper, and I mean tons of it! Think of the many trees you would need to print all of the business directories that are currently on the web? A lot, so you will obviously be doing the environment a favor if you choose to advertise your business in an business online directory as opposed to a printed on. If this does not convince you, then think of the digital generation who are surgically grafted to their PCs. These youngsters and some oldsters too, are haters of paper. They eschew all kinds of paper based products, except for toilet paper (well, we hope so), in favor of information that is available online. It is highly likely that the next generations to come will be even more rigorous in their avoidance of paper, so if you are not planning on advertising in an business online directory any time soon then perhaps you should revisit your decision.

Although printed business directories will allow you to buy ad space so that you can make yourself stand out on the page amongst your competition, there is more exposure to be had for one's business in an business online directory. Many online business directories can help you create your own page to ensure that, even though you will initially appear in a listing with competitors in the same field, searchers can select your link and will either be sent directly to your website or to a page solely dedicated to you. This means that your business does not have to compete for attention amongst a number of other businesses on a single printed page as is the case using a printed directory.

Online directoriesthat offer you your own personal page will often also allow you to make changes to your details yourself, so no more waiting for the annual update to get your contact number changed. With internet directories, your details will never be out of date and you should not lose potential clients because they cannot get hold of you. Furthermore, some online directories have a section where they feature new additions to the directory, which acts as a foot in the door for new business entries.

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