Holidays are a HUGE thing for businesses in the United States and it seems each year more and more holidays and holiday sales are appearing
. People have come to expect special offers and sales during many holidays and if your business isn't involved you can bet your competition is.
Many individuals and families wait for certain holidays to open up their wallets because they know their favorite stores will be sending them coupons and greeting cards with discounts and if you don't catch them on these specific dates you could be missing out on a ton of potential sales and new customers.
Planning for these holidays can be very tricky. First you need to make a list of all the important holidays known for sales such as Christmas and New Years. You need to prepare your mailing lists and you also need to prepare the promotions and don't forget the print designs for the promotions. Once all that is done you need to time everything perfectly so that your customers get the holiday cards in the mail in time for them to actually take advantage before the expiration date.
It sounds like a lot, but getting involved in these holidays can be a huge sales booster for any business and once you get into a flow and have done it for a year or two, it should become more streamlined and easy.
People are ready and willing to spend, but you just need to make the connection. A great way to make this connection and still keep it personal is with holiday cards. Sending a warm holiday greeting can strength your relationship with your customers and at the same time allow you to pitch them your current sale or offer without being too pushy and all about getting their money.
If you keep your customers feelings in mind and make the focus of the card wishing them well, you can often get a much bigger return on your investment, compared to plainly sticking a coupon code on a flyer. Connect and get on a more personal level with your customers and you will find many of them to be much more receptive to your future offers.