Why Your Business Needs A Better Website

The internet has revolutionized the way we work

, play, think, learn and do business. In the last 15 years more change has come to our communication system than in the previous 500, and businesses who ignore this put themselves at a serious disadvantage. A professionally designed, highly functional website can add equity to your firm and revenue to your bottom line while a mediocre site turns customers away. You wouldn't put your showroom in a dump-and millions more people have access to your website than any brick and mortar facility: if you want your business to take advantage of the new age of electronic commerce, you need a website that is worth the effort you've put into your company.

Genex, a top online marketing firm, recently conducted a survey of consumers as to the impact their favorite brands' websites had on their purchasing decisions. Almost two-thirds said they will not shop on a poorly designed website, and a solid three-quarters of the most active demographic (25-34 year olds) say a company's website is a very or extremely important factor in deciding where they spend their consumer dollars. Almost a third of all consumers will stop shopping for a brand even offline if they find the website irritating-among the wealthiest consumers this figure more than doubles. Your website could be worth millions, and it takes far less than that to make the kind of impression you want.

So what is it that customers really want? The main lesson of all customer service expresses itself here: customers want their needs anticipated and their time respected. Sites which load slowly, feature distracting and unnecessary visual gadgets or devolve into mazes of pages impossible to keep straight will frustrate and insult savvy web shoppers and potential new business seeking to size you up. A dynamic, interactive, attractive and efficient website can keep people coming back. Something which builds community and takes advantage of ever-widening social networks online will stand the test of time and generate customer loyalty in ways you never imagined.

And websites are one of those things you need an expert's advice and help on. You wouldn't perform surgery on yourself, you wouldn't take the controls away from the pilot on a business trip; in much the same way an experienced web developer can identify problems you might not have noticed, make suggestions you wouldn't have considered and anticipate customer needs specific to this technology. Your choice of a development team can make this crucial process a boost for your firm or a disaster, so choose wisely.

By giving customers what they need and eliminating the bad habits or broken designs potentially turning customers off, you can build a website which builds value into your business. By working with the right team of developers, this process can be a terrific way to rethink and revitalize your firm. These are tough times and your competitors might be learning the online lesson too: get ahead of the game with a hot new website today!

by: Victor Antoglia

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