Why do you need to start a Blog on your wholesale business website

Why do you need to start a Blog on your wholesale business website

When Blogs were first started, very few people actually believed in the idea that the phenomenon can get so popular and effective, at the same time. Today, Blogs have been used by showbiz starts, sport celebrities, journalists, politicians, geeks, and businesses with the same efficacy. A business Blog is much more than a space for company's representative to share recent news about the business. If you are running a wholesale business, and having a website, you must consider launching a wholesaler Blog at your company's website. The Blog will let your customers in on information pertaining to your business, future plans, products and services. However, as earlier suggested, the Blog is more than a place to share your company's information, let's take a look at its advantages.

Importance of Blogging for a wholesale business:

When you see well known companies like General motors, Dell, Sony, Microsoft, and last but not the least, Google itself running multiple official Blogs, there shouldn't be anymore doubts on the usefulness of this particular medium. Having a wholesale business Blog is the new and the most effective way of getting in touch and connecting with your customers. Please note the word "connect, as there are innumerable ways by means of which a company can communicate to its stakeholders but hardly any of those mediums can connect the business with its customers as conveniently as a corporate Blog.

Credibility:

A Blog will help your business to develop credibility, which is a must for all wholesale suppliers. For the reason that hardly any deceitful business will have the time and knowledge to come up regularly with informative posts (about the bogus stuff they are selling). It's entirely up to you, if you are comfortable with allowing everybody to comment at the end of your post or not, in case you're confident enough to allow comments, some of the positive comments will work as testimonials (or vice versa). Besides, commenting will enable you to get quick feedback, importance of which we don't need to explain.

Blogging for small wholesale businesses:

In case, you are thinking that Blogging is only for big businesses, you are completely in the wrong. In actual fact, Blogging is more suitable for small businesses as it is considerably inexpensive to attract your customers to your business Blog and share your knowledge and expertise with your customers. Talking of the expenses, a Blog is less expensive than getting a website designed and then hiring a webmaster for maintenance. In case of Blogging, you can use free scripts like Wordpress. Looking at the trends over the internet, we can safely assume that a simple, yet informative wholesaler or distributor Blog will get more visitors than a fancy website that shares nothing but product images and prices.

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