Why is Getting Your Business on the First Page of Google Important ? – Owner's Manual

Why is Getting Your Business on the First Page of Google Important

? Owner's Manual

The internet can be a very overwhelming place and can get really complicated in a short period of time. Talk of social media, Facebook, Twitter, Google, Wikipedia, search engines, Yelp, Yahoo, andthe list goes onand onand on. How do you decipher one internet buzz word from the next?

Let me clear the air. It's easy when you all think about the internet an information database. Imagine you have one massive desk (let's call it the internet just for names sake). On that desk, or Internet', you have every piece of information in the world mixed up and cluttered all over it. To make things easier to find on that desk, a genius with a photographic memory known as Search Engine' knows where everything on that desk is. We just have to ask him where a piece of paper containing your information is and he'll tell you. Let's say (for instance) were creating a report on the life of Jules Verne and we need to find some information. Search Engine brings us back 5 thousand pages of information and we will use the first 10 pages at the very top of the report because you just don't need that much information. We use the 10 pages on top and complete our report, and ask the 4990 pages be put back. What if someone needed some information on your business, and you weren't in the first 10 pages, but we are actually in the 4990? That would be a serious problem. Chances are it's happening to your business right now.

What if someone was looking for a new vendor or wanted some information about your local industry and rather than find your business, they went to a direct competitor just because they were in the top 10 pages instead of you. These situations are occurring everyday around the clock. Most business owners and marketing managers are surprised at the number of people searching for their business locally leaving open and missed opportunities on the table per day.

Due to the top 10 places being pivotal in terms of importance and placement, business owners need to do everything they can to be in the first 10 pages for search engines. Luckily there is a way to have search engines place your page in the top 10 places. Since Google is the most visited search engine in the world when people ask for information, being in the top 10 places becomes particularly important.

In former decades when people needed help, they would ask each other. With the invention of the yellow pages they could thumb through listings and have knowledgeable people just a phone book away. Now the internet is literally yellow pages in your pocket. You have these search engines that can answer your questions and provide information wherever you go. Being available and listed at the top of these search engines is important. People aren't asking each other anymore. They're asking the desk and search engines at their fingertips. Don't be listed in the 4990 pages where you aren't going to get found. Be in the top 10 and have your customers find you.

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