Why the Post Office is Becoming Obsolete for Businesses

The better (and more measurable) destination of a direct mail piece should be a PURL (personalized URL)

. In essence, a link to a dedicated web page (landing page) designed specifically to correspond with the traditional advertisement, which contains a clear call-to-action (i.e. complete a request form, call a phone number, or make a purchase). PURLs and landing pages used in conjunction with direct mail, print, TV, or billboard ads can deliver powerful multi-channel marketing results.

Why the Post Office is Becoming Obsolete for Businesses

By: Thomas Harpointner

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