Will Television Advertising Work For My Business?
Will Television Advertising Work For My Business
?
As an advertising agency owner with over twenty years experience, I have worked with every advertising method imaginable. From radio and television to Internet and Ink Pens, getting my client's message to current and new customers is critical to survival.
Why advertise? Basic, but not always understood. You advertise to maintain the customers you have. You keep your name on the top of their minds. When a person needs a new kitchen blender, where will the purchase it? The local discount store, hardware store or opt to shop online? Many choices. If they need the blender immediately for a margarita party they will go to the store they know sells kitchen blenders. The store they think of first. If they have time to shop they will look at paper advertising, online advertising and react to television/radio advertising. Television is one way to reach your current and new customers.
Why television? Because of all the mediums we consume (radio, television, Internet, etc.) television continues to be the most powerful. The facts support this reality. Television advertising motivates, establishes credibility and adds esteem to your business. Television advertising works.
In the age of so many media options, the reason television advertising works better today than a year ago is research. Thanks to the Internet, we have access to the buying habits, viewing patterns and income ranges for each household. When you overlap this information with television channels and programming, you have a powerful tool to guide your media placement. Television and Internet have instant data as to what you are watching, when you watch, how long you watch and who you are. There is very little guessing in television media placement anymore. The micro targeting allows you to maximize the impact of your media budget. You would be surprised the results you can achieve.
How much is the production going to cost for my television commercials? There is a hidden answer in this question. Most production houses offering low cost - high quality production will create a television commercial using stock video and photographs in conjunction with your photographs or video for under five hundred dollars. Be certain that you are buying the commercial as a "full buyout". This means there are no additional fees or royalties.
Why an advertising Agency? Media outlets have a job. Sell advertising time. Simple. They have times that need to be filled and will point you in the direction of what is in their best interest. Also, the research they access is usually not as detailed as the research an agency subscribes to. Be certain you are utilizing an agency who is not charging hidden fees or using resellers to place their commercials. In many cases, small agencies will use a reseller as a way to keep their staff numbers low. The problem here is obvious,. The reseller will charge an additional fee. In many cases you are paying twice the commission fee and will never know because the amount on your invoice is the amount the reseller paid and not what the agency would have paid. The relationship between advertising agencies and media outlets over the years has resulted in the development of agency fees and net fees. Agency fees are fifteen percent higher than net fees. This fee is justified by the research, direction and results an agency will generate for you.
Scott Perreault is CEO of the http://www.scotttelevision.com a media production and micro targeted media placement firm. Assisting all business types. The
Now Pay Close Attention --
Using Video Testimonials to increase your websites sales and revenue is simpler than you've been told. Everyone with a website faces the same two problems:
[Problem #1] How To Build Credibility With Potential Customers
[Problem #2] How To Obtain Testimonials Which Have Been Proven To Improve Sales
Fast Video Testimonials has been solving these two problems for hundreds of satisfied customers. Fast Video Testimonials has been tried and tested and known to produce excellent results.
First: Visit Fast Video Testimonials
Fast Video Testimonials always supplies REAL VIDEO TESTIMONIALS created specifically for your website and business.
Second: Order Your Video Testimonials Package of 1, 5 or 10 original Video Testimonials for your website.
Your new Video Testimonials will arrive within 7 days and all Video Testimonials are done by REAL PEOPLE and are guaranteed to boost your sales by up to 30%. Buy Video Testimonials today and boost your businesses online presence overnight.
Banner Design Tips For Your Business Statistical Significance Brings Confidence to Your Business Decisions Cash Loans Overnight- Can Avail Easy Cash In Every Hour Of Day Got A Great Business, Want To Capitalize As Quickly As Possible? Here's Some Exit Strategy Ideas Harness The Power Of Email Marketing For Your Business Easy and Cheap Ways to Boost Your Dentist Business Ecommerce solutions – a fundamental part of a successful business Your Business Could Fly To The Skies With A Virtual Business Assistant To Start Making Cash On The Net You Will Need The Right Information And Alot Of Article Writing Cash Advance For People With Bad Credit- Get Cash Without Stress Of Previous History How To Make Money In Real Estate: A Guide For Cash-Strapped Investors Which Is Better, A Merchant Cash Advance Or A Business Loan? Next day cash-Meet your unexpected and inevitable needs