Winning In The Long Tail -discover How To Become A Niche Authority

Most accomplished webmasters and SEO experts will mirror my words here

. Winning in the long tail is essential to becoming an authority in your niche. Too often do webmasters go for the "frontal assault" when trying to win a niche, which more often than not results in their competition finding out about them, then pushing them out of the game with their strong list of long tail rankings. So, what can you do in order to dominate your niche and become an authority?

Google Ranks Based On Relevancy

Amongst other things in their complex algorithm, Google ranks websites in their index based on site relevancy. So, a site that ranks for one topic may rank quite well in Google, however another site that ranks for that same topic, plus several other related keywords would appear to Google as being more informative, and getter value per search for the end user.

At the end of the day, what needs to be kept in mind that if people stop searching in Google, there will be no Google. So, as a means of making sure that people are happy with their search engine, they must incorporate certain features into their algorithm so that results are as relevant as possible. As a result, SEO is the process of understanding what we can confirm from this very little understood algorithm.

A Long Tail Rich Site Will Rank Well

As a result of the above, a website that ranks well for a variety of related keywords, will always rank naturally for the main keyword. This is how Google delivers relevant results to their end user and keeps people coming back time and time again. Accordingly, a website that contains no real content, but tries to rank for one main keyword will always struggle in the search engines.

The trouble here is that a natural part of completing any off page SEO campaign on a website will almost always result in ranking for your main keyword along with several other long tail keywords. So, what can we do to make this process work out better.

Rank In The Long Tail First

An authority website in your niche will generally rank well for a very large number of keywords, and as such, they will find it hard to track the performance of all of these keywords. Hence the phrase, "rank in the long tail first". This is also referred to as being a sneak attack, and the flanking maneuver, meaning that it is easier to sneak up on your competition, and dominate in your niche without them realizing it until you have dominated.

The process is simple. Research your niche, and the topics that you want to write about. Once you have identified a set of long tail keywords, initially focus around 80% of your time on ranking for these keywords via the usual methods of SEO. Once you can see that you have started dominating for these keywords, then shift your focus onto a 50/50 long tail and ego keyword basis. By this time, your competition will have spotted you, however, they will have no other option but to watch you climb all over them.

by: Ryan Malone

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