Word Of Mouth Marketing How To Attact It To Your Business
Word Of Mouth (WOM) marketing is a marketing technique that many business people
know about but are unsure how to utilise, without the help of a forward thinking accountant. WOM marketing involves one of your existing clients giving your business a referral; this entices them to spend money at your business. It's valuable to your business because it's cheap (or free in some cases!) and because your customers have already established a trusting relationship, they are confident to 'sell' your product to their friends. This means the potential consumer can focus on the product/service information without the normal apprehension they would feel when talking to one of your sales people. This strategy would work even better if you have the support of a forward thinking accountant.
A Forward Thinking Accountant Would Help You Understand WOM Better
This is 'poetry in motion' for a business owner! Not only are they coming to you first, they are already confident in your business and therefore are more likely to buy.
Because WOM relies heavily on referrals, the question remains: How do I generate more referrals? This question would be better answered with the advice of a forward thinking accountant.
A Forward Thinking Accountant Would Help You Get Referrals
Here are some great ways to get referrals:
*Ensure you give outstanding customer and quality service. People expect good service, make yours outstanding!
*Make sure you acknowledge every referral you get. Send your client a thank-you card or movie tickets. Give them a discount. This will encourage more referrals and the customer will feel great!
*Create a referral system and promote it to your clients. Make sure your staff are briefed and know how it works.
*Take time to employ the right staff for your business. Treat them fairly and train them properly. A staff member who leaves in dodgy circumstances can generate a lot of negative feedback.
*Handle customer complaints promptly and empathetically. Sometimes you might have to waive a policy or go out of your way. BE WARNED: Always use common sense and remember your financial situation. The customer is always right; unless they are wrong. In which case they may not be worth the trouble.
Having a forward thinking accountant on your team would help you realize better that among all the tips posted above, what you should remember is: when it comes to creating a referral system, be different and don't be afraid to get creative.