Wouldn't a good dating agency give a money back guarantee?
Wouldn't a good dating agency give a money back guarantee
?
"SURELY THE BEST DATING AGENCY WOULD GIVE A MONEY BACK GUARANTEE"ThIs is the 'gloss' offered by a an established introduction (dating) agency. WOW..Impressive!
The dating industry receives such bad press and reviews, and over the last forty years little has changed in the way a lot of them operate. Few have attempted to move away from the very poor image the public has of the sector, constantly trying to attract clients, members by the ' Buy ONE get ONE FREE mentality, the 'Special Offers' the 'Discounts' not unlike a supermarket trying to sell their basic food brand.
This gives a very poor image, intimating that 'people' like a commodity can be offered at a bargain price, that agencies can lower their standard fees to pull you in - NO wonder people still see finding a partner as something that should be FREE or at the lowest price possible. And this attitude goes right through the industry at large.
Resulting in many disatisfied people with the service they receive from agencies. This constant sales gloss, from: the perfect partner, to pulling out profiles to peruse as though people are like items in a catalogue, to money back gurantees perpetuates this 'down-scale feel to the profession..
When dating agencies put this out in the public domain, without covering all aspects of various methods to find potential partners, it misleads the general public, by ONLY giving information which is biased towards the good of their own agency, and NOT general information to help people find the best service for them, and a money back guarantee is NOT the yardstick.
Guarantees that should be given: the agency won't exagerate numbers of males they have available in their 'Data-Base' to inform people of the imbalance of males to females overall actively seeking partners. Men earning over 90K are in a small minority of the UK single market, as this is the kind of man the 35+ successful female seeks.
When it comes to choosing an online dating site or an introduction/dating agency, the general public have very little knowledge of how different one agency can be to another. So if an agency doesn't use such sales tactics,somehow it puts a slur on the agency's integrity, and this is NOT accurate!
The general public need to be aware, introduction agencies who offer this guarantee are 'DATING AGENCIES' that operate in the same way as online dating offering lists/ profiles from an in-house data-base. They are NOT planning an individual advertising campaign for each client to produce introductions to set specifics. An agency that does NOT use a data-base, or lists of people, has to work very hard by copius advertising which cannot be refunded as out-sourced/paid to publications to attract potential partners, and this is NOT made clear by this agency.
Just remember if you want an agency to find high-caliber people, they are unlikely to be around every corner, if they were, agencies would not exist. So when you ask " what type of people do you have on your books, who join" The answer will be " People from all walks of life and backgrounds' but is that what you want? You have to read between the lines as to what this means, and it means diverse, not just university educated, successful professionals.
This is why such agencies offer a money back guarantee, as most dating agencies do NOT have enough high-caliber males around 45 wanting to meet females of a similar age, so they depend on filling their data-base with females as young as possible to attract males wanting date younger females. However, they nearly always except males up to 15 years older than their max age for the female.
This is not a critique of such agencies, but I wanted to clarify the point NOT all agencies operate in the same way, due to methods used to find people. Additionally the dating profession is seen as some kind of lowely profession, which it isn't! The constant explaining of fees, how economical an agency is to join over another, to offering these guarantees only furthers the view of the public, we're some kind of Buy ONE get one free industry, full of special offers. Well if an agency can reduce it fees for a special offer, they can reduce it full stop.
We are dealing with human beings, not items or goods, and aslong as agencies treat this profession with a commodity tag, and have the same approach as a supermarket vying for your custom - it continues to give the introduction industry a really tacky less than professional profile.
Jill Rhodes-Harvey Dating Consultant and Dating Researcher
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