Business proposals are the offer letters sent by a marketer to the prospective client
. In this offer letter, a businessperson has got a business idea or concept which he proposes to the client. The main aim of any offer letter is to meet the needs and requirements of a prospective customer. These proposals are used not only to introduce your business to a prospective client but also promote the business.
Writing an offer letter from a scratch is a challenging task. The main aim of a writer is not only to merely write content and fill up pages. One should focus on writing the text supported by graphics wherever necessary that can convince the prospective client about your product or service. In other words, a marketer strives to persuade the customer to believe in his organization and its products as the best and reliable as compared to the rest of the competitors. One needs to concentrate on telling a reader about the reasons of opting the product or service of an organization. In order to achieve this end, you need to address the needs of a target customer. This means that a writer should write from a readers perspective. In order to write from a readers point of view, you should be able to study thoroughly the mind of a prospective reader. Analyze the problems faced by a reader and how can they solve these problems by using your product. For easy reading, create bullet points that summarize critical points. Provide the summary so that a reader gets a main idea. You should respect the time of your client so providing a summary instantly gives a clear idea of the product. The next step comes of introducing the company profile. Then you can present your business idea or concept in detail. However, a person can make the text self-explanatory by using relevant graphics. The use of graphics makes a business proposal appear professional and visually appealing. You can even add testimonials or mention your past projects or performance related to the theme of the offer letter. This leaves an impression of authenticity in the minds of the customers about the company. In this way, you can allure customers to your business.