Xiamen Appliances Fy :05-07 "rush" Era - Wing Lok Si Man, Household Appliances, Gome -

A new pattern of gradual improvement

A new pattern of gradual improvement

staged price wars "Speed" cross-sector cooperation as competition intensified marketing breakthrough service

Since 2005, Xiamen consumer electronics market entered the phase of rapid development and change fast staggering. The cause of all this, precisely because the United States to enter the country, with the text of the marriage thinking Paradise, Xiamen appliance market has undergone rapid and dramatic changes, store commercial circle, the price war, war service, marketing warfare, layer upon layer upgrade "Speed," staged at any time, every minute movements, all affects the consumer electronics market trade in Xiamen nerve.

Store layout saturated, single store to "precision farming"

Appliance stores the basic layout of Xiamen island, after the completion of stores, store management of the progressive development of grading up. From January 2005, Gome stores opening Lung, Wing-lok on the March 05 follow suit, and August, Suning at Xiamen is also officially opened its first store. Chain of home appliance giant, launched in Xiamen, the expansion of the enclosure movement, it is learned that the end of 2005 has opened large-scale appliance stores in Xiamen have already reached the total number of 14.

Store opening has become the driving store sales opportunity. Large number of consumers recalled at Wing Lok Si Man and the State Long store opened in the U.S. case, the scenes on the congestion at the counter is still fresh in my memory. To boost consumption, creating a large number of stores also section. According to insiders, in addition to "51", National Day, business anniversary, anniversary, kitchen section, a number of TV Festival holiday, consumers almost every month in the "feast." In addition, the store price war through constant competition for consumer groups and advertising strategies.

Frequent and homogeneous promotions gradually began to appear weak consumer market in Xiamen, a large number of stores the layout, also led to a decline in yield per mu stores. Paradise in the country the United States announced the occasion of the merger, the management of the country, said the United States: future sales growth will be dependent on the number of new store growth, and gradually shifted from the fine stores and single store management to enhance efficiency improved. It is reported that in November 2006 the goal transfiguration States flagship store in the United States, while Paradise Seaview shops, Suning Lian shop front and other community has a stable of consumer groups, and to create a warm atmosphere of its consumer operating characteristics of the community. In addition, the supermarkets are also intense development of brand stores, the introduction of IT digital products, product diversification trend of increasing 3c.

Different business opportunities of co-operation Home appliance chain store specialized wave gradually weakened, the refinement of single-store operation gradually on the rise, with increased competition, cross-industry cooperation in the development of a new point of household appliances. According to industry recalls, in 2005, for the fashion consumer groups, characteristics of young, home appliances stores and banks, consumer spending through credit card to buy household electrical appliances, can be interest free installment loan, the bank's cooperation was very good benefits. And in May 2006, Wing Lok Si Man and Xiamen "movement" Joining cooperation, global communications for the mobile consumer to provide VIP customer discount, once again we feel the different industry to a strong market potential. In addition, the appliance industry cooperation in different industries and more intuitive with a directly reflected in the "industry symmetry" of the industry above. According to Wing-lok, related to recall, in November 2006, Yongle had together world-renowned home appliance brand, combines many well-known city business?? Wedding etiquette company, wedding photography company, interior design, home building materials stores, travel agencies, etc., by mutual gift gifts discount voucher for a specific target consumer groups to provide ancillary services to meet the individual needs of consumers.

According to industry sources, different industry to not only bring business 1 +1> 1, the economic effects, and interactive services for consumers in great benefits. With the recent start trying and newspaper store, and automobile industries in the different industry to continuously expand the market boundaries stores are expected to cross-sector cooperation will continue to drive the market diversified.

Service-oriented, competitive mode optimization

Addition to price and brand, consumer focus is the other home appliances sales service.

by: gaga

POST COMMENT

Free Electrical Energy - Current Total Westinghouse Tesla 1$ Per Horsepower Generated Royalty Worth? How Do The Charlotte Foreclosures Affect The Housing Prices? Efficient plans for house extensions House Refurbishments: 360 Degrees Changes for Small Budgets At 3:00 Appliances: The Former President Of Fujitsu Or An Affair With Criminal Groups - Household Overage Hiding Appliances Rental Housing (figure) - Heaters, Appliances Tm To - Hc Network Appliance Air Conditioning Warehouses Aren't Sweating It Whole House Water Filtration System - What Are the Edges? Why You Ought to Think about a Whole House Water Purification System Water Filter System - Whole House Filtration Advantages & What to Look For What Would You Do If Someone Broke Into Your Household And Threatened Your Family? Move The Appliance Store In Chengdu "post 51" Economic - Household Appliances, Stores, Household Appliances: The Release Of The Export Slowdown In Domestic Demand - Air Conditioning,