Yahoo To Build New Headquarters: Spend 112 Million U.s. Dollars To Buy Land

May 13, according to foreign media reports, according to Wednesday's public disclosure documents

, applications for Yahoo to build new headquarters received local government approval, to 7:0 in Santa Clara City Council unanimously approved a development plan proposed by Yahoo.

It is reported that Yahoo's new headquarters covers an area of 300 square feet. This ambitious project is Yahoo now part of initiatives to reverse the situation. The new headquarters built 13 6-storey building, and is located 10 miles from Google headquarters is very similar.

According to the information documents, Yahoo's new headquarters will be able to accommodate 12,000 employees. As of the end of December 2009, Yahoo employees worldwide total of about 1.39 million people. According to this calculation, Yahoo's new headquarters will be able to accommodate most employees.

Yahoo in 2006, spent 112 million U.S. dollars received this piece of land located in Santa Clara. Yahoo's current headquarters in Sun Valley, California, the headquarters was built in about 10 years ago, the Internet bubble.

Santa Clara head of planning and regulatory Kevin Riley (Kevin Riley), said at a City Council meeting, Yahoo wants to build a new corporate headquarters in densely populated areas, to integrate their facilities and staff. A Yahoo spokesman declined to comment.

As the rejected Microsoft's hostile tender offer, the slow development of Yahoo in 2008, in the field of Internet search engine Google with the gap widening. Currently, CEO Carol Bartz (Carol Bartz) under the leadership of Yahoo is trying to reduce the search area and increase investment in display advertising business, investment in the case of streamline operations.

At the same time, display advertising experience in the increasingly fierce competition, rivals both old crack Google, Facebook, etc. are also new generation of rivals.

According to data from market research firm comScore, Facebook display ads in the first quarter of the quantity for the first time in more than Yahoo. comScore said, Facebook in the first quarter of 2010, the website shows a total of 176.3 billion times display advertising, display advertising accounted for 16.2% of total sales, Yahoo only shows 131 600 000 000 times to display ads. But the data does not include Yahoo's advertising network to display ads of other sites.

According to Yahoo and Microsoft's revenue sharing agreement, Microsoft will take over Yahoo search and background search advertising business. Yahoo's aim is to reach the 2012 operating margin of 20%.

Last month, Yahoo Inc. announced first quarter 2010 earnings, though sales did not meet the expectations of Wall Street analysts and investors, but profits still rose to 310 million U.S. dollars, a year earlier to achieve a big increase

by: changjiang

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