Yamaha Atv Parts Reach New Audience With Online Marketing

I ran into something interesting on the Internet the other day

. It seems that many online merchants are changing the way they approach advertising these days. According to a recent questionnaire by a Metro Detroit entertainment group, Hot Metro Finds, many merchants have turned their back against standard advertising methods. This includes a whole variety of methods such as Yellow Pages, billboards, television and radio. Add to that list pay per click advertising fees. S.E. Michigan merchants have not expressed an interest in this type of advertising. Some economists are putting that changing opinion on the post dot com era. Others claim that in this new information age that traditional advertising is no longer relevant.

In either case, many online merchants have turned their back on these methods. There was another problem with this scenario recently. It seems that many online merchants are taking up with Web 2.0 to give their products some real attention online. The online tools that you are using can make a powerful impact on how you appear on the search engines while you promote your products. You gain a load of visibility when you use multi user tools such as Facebook and Twitter but that is just the beginning. At current count there are 146,000,000 social media sites. This is creating a substantial difference in the way online merchants sell their products.

I have seen a lot of different markets partake in this type of marketing. It can work for pretty much any product or service. I have seen it used for Yamaha ATV parts, Kawasaki motorcycle parts, OPI nail polish, golf aides, professional services, automotive dealerships, legal services and home remodeling. There is really no limit to the kinds of ways you can use social media to promote a particular product, service or brand. This lends to a lot of credibility and it also allows third party media sites to pick up your content and redistribute it on the web. This is something that many other forms of advertising cannot do.

The concept of viral marketing confuses the novice advertiser. At first glance, this sounds an awful lot like the word virus and that has a negative connotation. Viral marketing is actually a good thing unlike a virus. The term is used to describe how a form of media can travel from one place to another with very little work. For example, one video that you may shoot that shows your service in action can be picked up and redistributed onto another video server and live in multiple places. This has a lot of online merchants curious and ready to give this a try. You no longer have to worry about heavy print costs, airtime fees, or expensive pay per click to support your brand, service or product. Many of these sites will gladly host your media for free.

This is a smart and effective way for upcoming companies to compete in this info driven economy. Spreading your company through a viral campaign with Web 2.0 is the best option you have when you want to test out a product. Working smarter means working with Web 2.0 and that means that you are connecting with your audience and new potential buyers when you are selling your products and services.

Copyright (c) 2010 Ted Cantu

by: Ted Cantu

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