Yan Jianrong: Signs Of Technology In China Range Hood
Local brand and foreign brands What is the biggest difference
? Rooted in technology. Ningbo Ying Qi Electric Industrial Co., Ltd. General Manager Mr. Yan Jianrong already familiar with this rule, the efforts in recent years, creating a national home
Range Hood
Enterprise technology brands precedent.
Yan Jianrong love delving into technology, Ying Qi 1998, the company was first established, through the smoke at that time
Hood
High-end brand Shuaikang, the boss's long-term market research, Yan Jianrong the cherry odd positioning technology brands, differentiation in Shuaikang, boss and other high-end brands, through technical innovation and enhance the brand, take the line of technical differences.
1999 Ying Qi Yan Jianrong original double box with no leakage of deep-type hood hit the domestic market and into the national sales of the top three Range Hood up to 3 years. Sakura Church in recent years to R & D and export trade, played down the sales in the domestic market. 2008, Ying Qi trying to do the domestic market, with business R & D strength to obtain the "China Famous Brand" Honor, once again among the main camp in China range hood, high-end brands to create a cherry odd Mr. Yan Jianrong performance was in the industry as "China Range Hood technical symbols. "
Unique dual-layer deep box-type range hood
The late nineties of the last century, China was divided into the range hood industry in Guangdong, brand, price, and to Shuaikang camp, represented by the boss of Zhejiang high camp.
The face of China at that time raging price war strategy, general manager of Ningbo Ying Qi Yan Jianrong have realized that although the pricing strategy can quickly make the brand into the market, but the shape is not conducive to high-end brands. Meanwhile, in the face to Shuaikang from the boss as the representative of the high-end brand market competition, a long study of kitchen technology, Ying Qi Yan Jianrong ultimately positioning the brand for the technology to segment the market positioning of the two camps.
Has been concentrated in the kitchen appliances Yan Jianrong core technology to thousands of high-end home and abroad
Home Appliances
Advanced product technology company is very concerned about, and led cherry odd stick technology brand name. Through many years of technology accumulation and understanding, Yan Jianrong getting more competitive products on the market had improved, innovative creative ideas.
To veneer of deep-type range hood as an example. The market was the main push of the veneer products are popular in the market range hoods, used to competing products on the market research of Yan Jianrong it and found the business opportunities.
Yan Jianrong found deep type hood veneer products has many shortcomings, such as not conducive to clean, and big noise. After a period of pondering, Ying Qi Yan Jianrong original double box-type range hood does not leak deep was launched. This product was completely overcome the veneer on the market many deep type hood using defects with easy to clean, low noise advantages of fully closed. Market soon after it was sought after by many consumers, and for three consecutive years topped the national sales of the top three out range hood, range hood into the front rank of China.
Competition in the long run the brand's success and competitive products of technology seriously, he is more profound insights into the homogenization of the Chinese household electrical appliance enterprise products, price-led awareness of serious constraints such as long-term development of enterprises, only self- R & D on corporate brand building to serve as a catalyst to enhance the role.
Create a revolution in the Third Range Hood
China range hood industry experienced three industrial revolution. Shuaikang the first revolution is the innovative slim range hood range hood into the deep type strength; Shuaikang second revolution is carried out within the European range hood core transformation, making China the healthy development of industrial range hoods. Ying Qi and Yan Jianrong brand led to create a revolution in the Third Range Hood, nearly suction hood the ultimate improvement of product success.
Emphasis on technological innovation Yan Jianrong has been nearly a decade of technical research through the accumulation, has been superb with very sophisticated R & D accomplishments on the mold design and development, production, etc. are very proficient in core areas, of which the most unique development concept amazing, set three patents-in-one cherry odd CXW-200-H7 suction hood recent product is the best witness.
Yan Jianrong: Signs Of Technology In China Range Hood
By: zhangbetty
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