Youngor Is Committed To Creating A New Shirt As " Luxury Goods"

In recent years,with the changing economic environment at home and abroad

, garment manufacturing industry is facing the enormous cost pressure as well as other industries.In the international market, especially in the United States, retail market consumption is declining, some clothing supplier have to transfer markets to elsewhere.

In the face of such a situation, Youngor take 50:50's marketing strategy: 50% of the products for the international market and the others for the domestic market, to digest the pressure from all sides as far as possible.

International Merger and acquisition is the first step of brand internationalization

Youngor announced merger and acquisition the mens core business department(xinma group) of the United States and KELLWOOD company with 120 million dollars. KELLWOOD company is one of the five major apparel giant in the United States, most of its mens business is to Hongkong xinma group.After the merger, Youngor will get 14 production base which distributed in Sri Lanka, Philippines, and China 's Guangdong, Jilin, Shenzhen. Including More than 20 well-known brands of ODM ( processing) business such as POLO and Calvin Klein, with Ellis five licensed brand as Nautica and Perry.Whats more,it has the top team with decades of experience of international brand management and design experience,sales channels that access to hundreds of American department store sales outlets, and a powerful logistics system to ensure product smoothly flows into the department store .

As the giant of Chinese textile and garment industry , Youngor has taken a substantial step forward to Brand internationalization

According to Li Rucheng introduced,the garment production capacity of combined Youngor will reach 80 million pieces, become the world's largest men's enterprises. Lee said, merger and acquisition is a new attempt,with the acquisition of the xinma group and grasp its marketing channel, Youngor can quickly get into the mainstream market in America and making national brand, it is consistent with the long-term goal of youngor. But the xinmas years of sales, production management system and Youngor system integration also requires a process, it need to step by step for both sides.

by: xiaosu

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