Your Business Card Says A Lot About You And Your Business

A business card is the first thing people ask for when they meet in a professional setting

. It is the first introduction to you and your organization, sometimes even before pleasantries are exchanged. Thus it is the most important professional tool that you could have, and having the right kind of card is critical if you want people to notice you and to take you seriously.

Business cards cannot be standardized as each business has its own unique identity which needs to get reflected in the design of the card. A graphic designer will have a different kind of card, while a corporate executives card will carry a different style; an executive at a hedge fund will need a more formal card versus an executive at Google maybe.

It seems like an unnecessary amount of importance is placed on a small card, but business cards can really mean the difference between who the client remembers and who he forgets.

Color Matters

So if the idea is to distinguish yourself from others while also staying within a certain realm, then that doesnt leave too much room to maneuver, does it? Actually it does. The design options for business cards are endless and creatives come up with all kinds of ideas that really work. I recently received a business card that had brail on it so that blind people could also read it.

Apart from just the design, color is also a crucial factor that needs to be considered when designing your business card. Color psychology tells us that people associate certain thoughts, emotions and moods with specific colors, so we need to be mindful of that.

A red business card grabs your attention. It could symbolize a go-getter attitude, a bold person who is outgoing and aggressive. However, you have to be sure not to overdo a color like red as it can just as easily become overpowering and give the impression of simply trying too hard.

A black business card personifies someone who is sophisticated, traditional, more formal and serious about their craft. Coupled with the right colors, it could also show a funky personality, but again one has to be careful about how it is framed overall. Black is expected, it is safe and subdued, so be very careful about the kind of message your card is sending.

Using colors such as orange or yellow show a vibrant personality and someone who is not afraid of taking risks. They might be very comfortable with who they are, and the choices they make, but too much of a bright color can border on non-seriousness and give off an unprofessional feel. Of course, that also depends on the nature of your business.

A white business card is just classic and simple. It is easy to read but at the same time it can get lost in the crowd. Most business cards comprise of a white background with black/red/navy blue writing on it, and unless designed innovatively they arent memorable. They look professional but you have to be aware of the thin line between serious and boring.

Dont just treat your business card as something that doesnt have much value. Invest time and money in producing it, and explain your personality and the culture of your organization to the designer so he/she can create something that is unique but at the same time true to who you are.

by: Natalie B.

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