Your Client Attraction Secret: Speaking!

I wont go into all of the strategies and facts on speaking and how its the thing people least like to do even more than dying

. Or, how its just too hard and nerve racking to do. Youve heard it all.

I will say that how you approach speaking will either make this true for you or not. I have spent many years in corporate, delivering presentations to as few as one senior vice president to a group of 50+. No matter how well I knew every word and bullet on my transparency, or foil (remember those?), slide or PowerPoint, it was not always an easy thing to do. I was nervous, every time. Because this was something I wanted to be better at, Ive taken fabulous presentation courses and improved my delivery as a result. Its created more confidence and less nervousness.

Now that Im leading my own business, speaking for me is, very, very different. No longer do I need to convince someone that I know what Im talking about and that my recommendations will help them have better results. I have the opportunity to take a much different approach. And I guarantee you that if you add these simple strategies to your speaking toolkit, youll achieve the client attraction success I have experienced.

Strategy #1: Approach the presentation with a desire to share your knowledge

Ever wonder why teachers dont get nervous each day in front of the classroom. Im sure some do that first day Though I dont know this for a fact, I do know that having a desire to help others learn can erase that nervousness and give you the passionate energy that all great speakers thrive on. When youre putting together your presentation, ask yourself what am I teaching my audience? How can I help them achieve success from what Im about to share? Just using this approach will shape the tone and texture of your presentation and build your passionate (not nervous) energy!

Strategy #2: Select a topic that will be of interest to your specific audience

So that means you cant use a canned presentation. You have to demonstrate your ability to connect with an audience where they are. As a result theyll see that you are able to address their specific client challenges.

Strategy #3: Put your audience to work!

Use handouts that keep them on track with your presentation and that requires them to take notes so that they are active and learning during your presentation. Ask your audience what they got from the presentation at the end, to deepen the learning and keep them connected to you.

Strategy #4: Create a way to stay connected

Bring your business cards, sign up sheet for your newsletter, brochure, announcement of an upcoming event youre hosting, etc. Give the audience a way to stay connected to you after your fabulous presentation!

Using these simple strategies will make you and your business more client attractive. And youll get an incredible rush from sharing your knowledge, expertise and passionate energy!

Break a leg and get a client!

by: Chris Makell

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