Ebook marketing is just like any other type of marketing; you just have to appeal to the buyer. You need to be able to attract them to your product, gain their trust and close the deal. Simple isn't it. No matter how good you are, your material is or your product is you won't sell everyone every time. Your goal is to sell as many people as you can will the resources available to you. Ebook marketing is no different.How you capture a potential buyer's attention is the focus of the entire retail and marketing industry. A multi-billion dollar industry! It all boils down to human psychology. Sales are made on a primal, emotional level, rarely are they made on an intellectual level. The same is true with ebook marketing. Now I know what you're thinking. "I always base all of my purchases on an intellectual thought process!" REALLY? So what about that Ipod fulfilled your huge intellectual void? Or did it just look cool and had some cool features that make you go wow. Maybe you could not survive on this planet another day without that flat screen HD TV! Seriously, look at what you have bought in the last month and tell me everything you bought was a life or death transaction! I didn't think so. Impulse buys are what the advertising and marketing industry are all about. Ebook marketing taps into that psychology. Impulse buys are the core of all retail marketing efforts. You don't need 90% of what is being sold in stores today. Food, clothing and shelter are the basics. Marketers aren't dumb. They even target those life essential items too; fancy clothes, nice houses (model homes) and of course those sexy food commercials are rampant.People think visually. If you appeal to their visual hotspots you are golden. Your ebook cover is the initial impression that your visitor gets when deciding whether or not to buy your ebook and is the first step in the ebook marketing process. If they don't like your ebook cover they won't read your sales literature and will hit the back button on their browser immediately. They are lost to you forever. On the other hand if they like your ebook cover design, they will look closer at what you are selling. It is now up to your sales copy and the rest of your ebook marketing sales process to suck them in and sell them your awesome ebook. Your ebook is the worm you put on your hook.