Your Most Important Investment Is You

Your Most Important Investment Is You

Your Most Important Investment Is You

"The most important investment you can make is in yourself." Warren Buffet

Have you ever heard the saying that games are won and lost in the dressing room? Any sports coach can tell you, it doesn't always boil down to the performance on the field; it's about that critical time in the dressing room before the game or even during the opening plays. It's about attitude and what it means going forward.

Well, we're in the dressing room now, and it's time to hit the field. Are you ready, or have you set yourself up for a loss before the first play?

It's easy to get discouraged about your prospects when you're listening to the news or reading the newspaper articles on today's economic climate. But is that news causing you to forfeit the game? Certainly we can't ignore the news, but don't use it as justification to stop investing in yourself, to stop growing and developing or to stop taking risks in business.

My bet for the upcoming game is that there is a gap forming. Those who are giving up and those who are determined to succeed. And with each passing day, that gap is widening. So you need to determine which side you prefer. Those who are giving up before the game starts or those who are determined to win.

If you go forward with a winning attitude, one where you say "Yes, the game is changing, but I'll stay alert, adjust my strategy and win" you're going to be fine. That's the game changer - your attitude.

We are all facing challenges. Some businesses may fail, others flourish and others may just fail to flourish. You need to take stock of your situation and decide now if you're going to flourish. And when you do that, when you make that decision, you're going to set yourself up so that you play the best darn game that you have played in years.

When you take this step, this decision to succeed do it with a goal in my mind. Give yourself a specific point spread to win the game. Don't hold back and play it safe. It's one thing to say you're going to win, but quite another to say you're going to win the game by five goals.

Now, that goal may seem out of reach and may even seem scary. That's not a bad thing, a goal should stretch you and create just a bit of uncertainty. It's that uncertainty that will help you grow into your goal over the next year. It's what is going to push you to succeed and create the path to success.

What's stopping you from setting the goal? Is it the fear that you're not going to reach it? What happens if you don't make your goal, whether it is financial or the growth of your business or the number of clients you gain? Well, what's happened is that you've come closer to success than you would have if you hadn't set the goal in the first place! Don't use this as an excuse to not reach your target or to set one that's too safe. But set a goal that's going to lead you to win, and win big.

So, we're here, in the dressing room. Now's the time decide right here, right now that you're going to win the game and decide by how much you're going to win.

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