The reason this is a great method to use is because it makes your customers and prospects feel as if they are an intricate part of your company
. They feel as if they know who you are and what you are all about through your emails. When writing your emails, irrespective of which category they will fall in, make certain you are personal and write your emails as if your talking to a friend. When you send your email to your prospects you have to make them feel like they were the only one that received it. Apply these simple principles and you will be successful in your online business opportunities.