Zhang Ji: How To Break Through The Ceiling Of Business Growth?

Each enterprise will encounter during the growing number of bottlenecks - such as

new product development, distributors, and channel development, brand communication, cash flow, lack of personnel, etc., these problems hinder the formation of business smooth development of the "ceiling" because there are too many companies failed to break through the "ceiling" and have lost. In the fierce competition, there are too many companies dream of thinking about how to get out of the dilemma, from layer upon layer of "ceiling" in the successful stand out, but the harsh reality also tells us that the Nike Air Max 90 company finally break through Fortunately, only a minority, the question is, who they finally had the opportunity to become a member of that minority in it?

Promotion of new products are generally attached great importance to every business, but the market growing phenomenon of product homogeneity, following imitation was rampant, but few strategic new appears. Many companies are lamenting the success of new product promotion basically are following the lead of others, what a change in packaging, ah, put Nike Air Max forward a concept, ah, ah adjust volume, change in several varieties, ah, ah change the prices, etc. and so on, but did not have a material effect on the business, still rely on old products to make money, profit.

Brand is often weak growth of business in development of a pain! Growing enterprise is such a common thought: can not have both Nike Air Max 2009 brand and sales, so the brand will affect sales, but do not brand sales to grow! This is no doubt that such an attitude: the growth of the company should re-brand sales and light! But in fact companies who will find the brand will also affect the impact of weak sales in fact growing, weak brand image is poor, enhance the value-added products and high-end consumer groups to develop much resistance will cause , and in the current raw material costs, a huge influence on modern channel situation, do not take the brand of the road and no, this is really is a nerve-racking thing!

by: slary

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