Zhang Yin Root: Cultivate High
Smart, capable, decisive, simple and honest ..
. ... Almost all visited Jiangsu Tyrone Group, met Yin, chairman of the chapter who will root for him something similar evaluation; to Germany Masachika to implement things, honest and moving to clean self-discipline ... ... Speaking Shigene chapter code of conduct, all employees and Tyrone meanders.
On Current business mergers, joint ventures, holding a series of successful reform experiences and painful lessons, Yin Zhang roots have his own views. Some say that is the enemy counterparts. However, the Italian Brevini Group Jiangsu Tyrone company has two giant reducer to achieve a powerful combination. Recently, this reporter talked to the root Yin Zhang.
Together with the international giants target the high end market
Reporter: Recent Tyrone gear reducer Group and known as the international flagship of the Italian Brevini joint venture, set up in Jiangsu Tailongbulei Pooh planetary gear Co., Ltd. (hereinafter referred to Tailongbulei Pooh Company) after the news report in the newspaper, many people in the industry expressed surprise. They said it was "asking for trouble," What does Tyrone move out of consideration?
Zhang Yin root: Tyrone created over 20 years, through deepening internal reforms and Excitation Implementation of the mechanism, the release of their potential, through mechanism innovation and technological innovation, has indeed won in the domestic market at present Competition Advantage. However, employees of enterprises from top to bottom we have a strong sense of crisis, fully aware that our technical level and equipment level, there are still a big gap between the developed countries. Brevini is the international transmission Two mechanical and fluid control industries Leadership One, both sides have complementary advantages can be achieved, China and the international transmission technology and its application in the field of expansion will have a positive impact.
Reporter: You talk about the company officially Tailongbulei Pooh Operation , Its market positioning is limited to S series planetary reducer? Product development how?
Zhang Yin root: Joint venture products on the market positioning, Tailongbulei Pooh initial stage of the company to S series planetary gear-driven products, does not mean the company is limited to the product manufacturing and Marketing . No hard and fast market, companies are no hard and fast product. Brevini has many advantages at the international applications of products, we will not unprincipled to the overall introduction, we introduce the principle that both domestic and international markets according to the rules, but also to avoid the edge of international competition. For example Brevini company based in Germany, PIV gear company, the main producing more sound international reputation hardened parallel shaft reducer series and non-standard products, this may be our next step to develop one of the items. In short, the joint venture's market position is no fixed pattern. Our aim is to rely on joint efforts of both sides, to create and nurture our transmission equipment applications and high-end market.
Reporter: As the gear lines of business of the head of your gear at home and abroad well aware of market trends, you talk about the international transmission equipment in the field of new trends, and Tyrone's development strategies.
Zhang Yin root: With the rapid pace of global economic integration, development, international transmission equipment in the field of competition continues to increase. As a means of escalating competition, forcing them to speed up the product update cycle, but also to promote the product quality and personalized service continually increase, the globalization trend in the Chinese market in particular. My current gear has a certain scale there are hundreds of manufacturing enterprises, but their products are hard to jump out of low-grade area, so the German SEW company, Flanders Corporation, Japan's Sumitomo Corporation is an international leading level of gear giants have a beachhead in China, accounting for the high-end market. With the continuous improvement of domestic equipment and technology, consumers are increasingly value the performance gear, high gear the past two years our products have accounted for the total market share of 1 / 4 to 1 / 3. From the development trend, in recent years in the high-end gear our products to gain market share at an annual rate of about 5% increase, is optimistic about the development prospects of the company will come out with Tailongbulei Pooh. As our marketing strategy, can be summarized in two sentences: First, create a world-class high-end products, and second, to create conditions in our country, Localization Service environment.
Reporter: Many joint ventures in China, there are many precedents of failure. When the number of newly established joint venture to fall in love, but soon because of equity joint venture disputes, financial disputes, property division, market share, interest, and many other factors into contradictions, for Chinese enterprises, some joint ventures not only failed to achieve the desired goal of introducing technology but lost the original market, how do you see the problem?
Zhang Yin root: Brevini established companies and Tyrone cooperation and mutual gain in-depth understanding of the basis for further development. I would like to visit both during the visits of several footage, to answer your newspaper to my questions.
Five Star Red flag Declares good faith. We are in the mid to late this year 3 and by the end of May, two trips to Italy, headquarters and the German division of Brevini conduct research. Wherever he went, hanging everywhere so people proud flag. Even at the negotiating table, too, hanging tie, the Italian and German flags. Inspection process, Mr. Brevini Senior Consultant Mr. Ma Cining with their technical director, production mains, branch manager, accompanied the manufacturing, careful communication, fully embodied their profound meaning and co-management joint venture in good faith.
Tyrone Holdings, Brevini good as gold. Two visits by the two sides, especially in the Brevini Italy's headquarters and its German PIV Business Meeting, both sides are clearly joint venture company controlled by the Brevini. However, in May this year, the last meeting for Mr. Brevini Tyrone full trust and hope. He suddenly changed his mind and decided to Tyrone 60% stake holding, corporate headquarters and management, production facilities all located in the Tyrone Industrial Park, Italy represented in management. To reflect their sincerity, the Italian headquarters decided to joint venture with preferential prices and treatment rovide water for fish to gain international competitive advantage. At the same time, Italy will be the branches and headquarters Sell Agency issued a document, in China only allows Tailongbulei exclusive Pooh Operate The S series reducer products aimed at China's other departments and individuals may not distribute the products to ensure that the unique joint venture
by: pipi
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