Zhengzhou apparel: apparel career in rivers and lakes can not rely on a pair of pants

Zhengzhou apparel: apparel career in rivers and lakes can not rely on a pair of pants

This is a brand popular in the era of the world, only the brand, will be invincible.

Zhengzhou garment once again sounded the clarion call to the brand: lasted more than six months, the city of Zhengzhou first selected ten clothing brands, they are a dream Shuya, Yalida, too can be thinking, transition forest, Yi Yang, Ge Luo Ruisi, Germany 100 000 000 Preston, Nuremberg, Lung Hing-cheung, happy house.

These brands, pants and trousers for predominant. While fully affirming the ratings on brand building and leading role played by the great, the China National Garment Association, vice president of Lin Wei to make a point: Zhengzhou city of textile and apparel, career in clothing from the dead, can not rely on a pair of pants. Evening News writer Cheng Guoping / Culture Week Yong / map

Career in clothing the dead, can not rely on a pair of trousers in Zhengzhou

New International Convention and Exhibition Centre in Zhengdong Xuanyuan Hall, a visual feast staged in Zhengzhou ten clothing brands selected enterprises to a fashion show.

This is the first time in history, Zhengzhou City clothing brand selection, depth of participation in municipal government. Vice Mayor Sun King offered in his speech expressed the hope that through this contest, to further guide and promote the city to go brand clothing enterprises development road, and ultimately create a "Chinese textile and garment city", and "Chinese trousers industry are" target .

Ten brand clothing enterprises selected each received 200,000 yuan in prize money. Many bosses said the money was small, this can be seen the government's determination to support the garment industry. In fact, starting from the early years, Zhengzhou City, the growing efforts to support the clothing industry, introduced last year, textile and garment industry, city planning, and come up with tens of millions of funds to support business innovation, on new projects.

Undeniably, Zhengzhou pants these years a strong rise in the national accounts for half of the country, more and more high profile. Only a few independent brands, thousands of garment enterprises in the city, there are only 50 more than their own brands.

"Nowadays the ancient capital city of Zhengzhou is the fashion forward, simply a pair of pants career in the world can not." Wei Lin, vice president of China Fashion Association that wants to become a clothing Henan province, must stand tall in the strategic planning far, not only pants to do the brand, but also from the pants to the women's final stretch, stretching to the upper body, to the series and multi-category development, and ultimately make the show for two or three well-known brands.

Wei Lin believes that the only way the future is a brand, the Zhengzhou city government and municipal associations pushing the top ten apparel clothing brand rating, not only demonstrates the strength of the garment industry in Zhengzhou, hope to guide and stimulate more businesses to brand clothing of.

Zhengzhou clothing, being "upper body" development

Wei Lin on several occasions to make plans for the apparel industry of Zhengzhou, in his view, Zhengzhou men had already begun the development of the upper body, too can be thinking, transition forest, Lung Hing-cheung's coat a bigger market share.

The ladies of the road, Zhengzhou has taken a small step, pants business dream Shuya, Geluoruisi in previous years have been testing water, etc. Women, the public, Hok Fu, Ding Tai, Yardley years, Fei Gregory, popular? Kai Qi Deng large number of women's brand began Visible.

Zhengzhou Women into the fashion industry really positive. Urban Apparel Association Qinzi Cheng told the author that more than 1,500 clothing enterprises in Zhengzhou, 1 / 10 doing Women, the largest women's business more than 300.

Though no one of these women's brand called out the slogan, but all companies are the leading ladies are trying to take the brand the way, is trying to hire designers to do something original.

Than pants, women's more profitable, but big profits what the risk was great. Qin Zicheng analysis, women are highly fashionable, small-volume category, the market requires it in the design, marketing and so on must keep up with fashion trends, half a beat late with the trend may mean naught.

Women are the future trend, however, is a clothing company's future direction, Zhengzhou clothing enterprises should be fully aware of this.

As the competent department of Zhengzhou, Zhengzhou City, Industry and Information Technology Commission is also concerned about the way clothing enterprises in Zhengzhou. Municipal Committee, deputy director of Industry and Chang Yu-gathered in the conference yesterday, said the fight would result in Zhengzhou city of China's textile and garment, the whole city is planning, policy and funding in areas such as support to the year 2015, output value of 100 billion apparel industry goals, and foster the introduction of 5 or 6 listed companies, to build a number of national brands.

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