advertising,digital signage,digital advertising

advertising,digital signage,digital advertising

Today, business owners and advertisers communicate and promote their brands through television, radio, newspapers, magazines and other media. Lately, however, there has been a demand for a more enhanced way in reaching the target audience. This has increased the importance of the growing significance of digital signage, which is emerging as a key mode of communication to get connected to the public. This digital signage technology has prompted advertisers to give up their television-centred attitude and use unique advertisements as a medium to reach those locations which are directly accessible to more number of people.

In the present industry, new forms of digital media have emerged and are being relentlessly used by business houses and corporate bodies. In this form of media, there is a perfect planning and creation of contents involved, which are managed and revised at regular intervals. This new wave of technology offers applications which feature business models along with a perfect blending of advertising and branding.

In this fast growing industry, the search for an interface which is entirely controlled by the user has resulted in the advent of Touch cast. Touchcast is an effective tool for advertising, in which a nineteen inch touch screen is placed inside a hosting store near the checkout line, so that it captures the attention of clients who wait in lines for payment. The features of the touch screen include a frequent display of advertisements from other businesses which can communicate to the viewers in a better manner. Through this, the advertiser can connect to the viewer.

Ever since the advent of affordable LCD screens with touch capability, the touchcast technology has been installed in most check in and checkout counters and in other waiting places that enables the client to directly respond to the onscreen advertisements through the touch interface. There are prominent companies like Sun drop Systems who have recognized the way the advertising reaches the target audience even while they are out of their homes. Sundrop has a network which features a 19 inch LCD touch screen which has been well received. This network reaches each and every resident twice in a month, and the frequencies of this reach are important to the local advertisers.

Sundrop has also come forward with a licensing program which enables the affiliates to provide digital signage either on an exclusive or a non exclusive basis. The licensees will be able to perform their own site surveys or installations and are offered graphic design work by Sundrop, if they do not want to do it themselves. Sundrop also features back- end schedule software which helps the networks to perform the operations side by side. This will provide the licensees access to their library.

Sundrop has realized that the use of outdated technology cannot bring progress. As this company has moved on with technological advances, they have been able to make a mark in the industry. Even today, they are in constant search of better services to offer to their clients.

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