When you are hanging a picture, you reach for the hammer and nails. When you are painting a wall, you grab a roller and a bucket of paint. For every project, large or small, there are specific tools needed to achieve goals. Without a hammer, you can probably still hang that picture but it won't be as efficient. Same goes for painting the wall. You can use a smaller paint brush for the large areas, but it will require more time and effort Without...more
Outdoor advertising does not only include billboards but also advertisements that appear inside and outside of public transport vehicles, in waiting areas, and at stations and terminals. Compared to billboards, these advertisements may be smaller but it provides a variety of platforms and it's more cost-effective. Here are some of its advantages:It can't be ignored.Similar to billboards, people can't turn off transit advertisements or change the...more
Advertising is considered one of the most important tools of brand or business marketing. There are different means of advertising a brand or business such as television advertising, print advertising, radio advertising, outdoor advertising, online advertising etc. In todays blog, let us take a look at some major benefits of advertising.Informs customersIt is only through an advertising campaign that customers come to know about the presence of a brand in the market. Advertising bridges the gap between brand owners and customers thereby providing the later with valuable information about the brand. A brand advertisement also informs and educates customers about the new added features of a brand. An advertising campaign is also the only means for a new brand to create its presence in the market. Improves sale of the brandAn advertising campaign generates awareness about the brand business amongst target groups simultaneously encouraging customers to buy or adopt the product. Customers who are familiar about the brand and its features may be encouraged to buy it. Maximum purchase of the brand means an improving sale of the brand owner. An ad campaign ensures that customers do not...more
Poster advertising has been around for centuries. Its one of the traditional advertising mediums. It has turned out as more attractive with advanced printing techniques and colorful graphics. It attracts more potential customers and makes your brand stand out in the marketplace. Prisma Banners is one of the leading online poster printing companies...more
What makes an advertisement effective? Is it the Hollywood star endorsing your product? Or is it that witty line across your billboard? There are a lot of factors that contributes in making an advertisement effective but there are other ways you may not know about. Aside from having the ability to capture your audience, here are a few secrets for...more
Yesterday, 8th October 2011, the Costa Rica Tourism Board rolled out a new advertising campaign for the promotion of Costa Rica holidays. The announcement was made as the board launched their promotional plans for the winter season, which are aimed at enticing and inspiring future visitors to discover the great variety of tourism offerings that have, for years, made Costa Rica one of the most coveted holiday destinations in Latin America, a popular place for studying abroad and a second home destination for Canadian and American travellers.Titled Costa Ricas Million Dollar Gift of Happiness the new campaign will be running from October 2011 to 5th February, 2012 and in the process of raising awareness about Costa Rica as a desirable holiday destination it will also be spreading happiness to some lucky winners by giving away a whopping $1 USD million dollars in holidays to Costa Rica for travellers from the United States and Canada only.North Americans will be able to enter the competition to win one of the highly-coveted Costa Rica holidays by logging onto Costa Ricas Facebook page, which will serve as the main hub of the promotional campaign. Other social networks such as Twitter,...more
SMS gateway coupled with other technologies provides a trendy, quick, reliable, efficient and cost effective mobile marketing platform. The entities that provide this setup are called bulk SMS providers. They are the link between you and the mobile...more
If you are running a business in the UK, and want to go for an effective promotion, then turn to sign advertising. By opting for outdoor sign advertising, that displays your product/services in the vicinity of your target audience, you can reach many...more
Yellow Pages advertising costs business owners thousands and thousands of dollars each year, sometimes even per month. Oftentimes small businesses just pay the costs suggested by the sales representatives year after year, trusting that they are...more
Yahoo is selling the company to the potential buyers, but its core advertising business is weak. In order to attract advertisers, Yahoo's advertising will reduce 5-15% of the price of some advertising. Yahoo's weakness in advertising business can be...more
Advertising through outdoor media or in other words presenting any brand or business message through an out of home channel has become one of the common practices amongst brand and business owners. A big leap has been seen in the outdoor advertising...more
One of the most important things you need to consider before you start any kind of the hair stylist advertising campaign is what type of message are you trying to convey? What a lot of people do is offer coupons like a certain percentage off hair...more