As companies ponder using promotional merchandise advertising, one of the questions that arise is which items they should choose to kick off their campaign. The answer to this question is simple; purchase the items to give to your customers that will be the most useful for them.The practice of giving away promotional pens has been in use for a very long time as a cost effective advertising measure. The pens are very small so they travel well, and...more
Many of today's business owners and executives find themselves frustrated when dealing with the subject of marketing - even if they have marketing specialists in-house. For that reason, I thought it might be helpful to share some basics about marketing, PR and advertising, as it relates to your company's growth.Let's start with a very simple, but thorough definition of marketing. The American Marketing Association defines marketing as "...an...more
Nowadays, almost anything can be used as a marketing material, like table tents, key chains, mugs and t-shirts. Another great example would be the print calendar. Since the calendar is going to be within viewing sight of your target for the whole year, it is imperative that you maximize your print calendar with the desired amount of marketing angles that you want included. Print calendars arent cheap, so your decisions regarding the design, production, and shipping are all crucial to the success of your product.Below are several tips how to ensure this.First, the design that you choose must be eye-catching and attractive enough to entice your viewers to buy your products or render your services. The wording must be short and direct to the point, because people dont stop at calendars to read lengthy lines; they usually just check the important dates marked there. The photographs and/or images that you include must be meaningful and relevant to your over-all concept.Aside from the design, the layout of the calendar should be able to please your targets. The print calendar is like a huge wall planner: you get to see everything you need to do at once. There should be ample spaces to...more
Author: RamsDoing business online is a good investment and decision to make. One of the benefits of online business is that you will earn while you sleep. However, in order for visitors to find your website, you need to generate traffic, which means you should do some effort to make your business popular.If you are just starting out and do not have...more
A very popular way to get business attention is with the use of promotional products. You used to only see such items used at things like trade shows or business conferences. They are all over the place though now. This is due to the low cost of products as well as how much people like to get them. It does work well to get attention for your...more
So you are looking for a form of business advertising that can do it all. You are looking for an inexpensive and fabulous way to get the attention of not only your customers but your future customers as well. You want something that is dynamic and talks to them, but you don't want it to be pushy, after all being pushy tends to scare off many prospects.You really want your advertising to be as visible as possible and having certain items used will accomplish that. Things that will be used around the holidays at home will be noticed by relatives and guests. When your customer brings those handy green canvas shopping bags with them they will be bringing your logo into the store that you compete against.You want it to be something that will stand the test of time, and advertisement that will last and hang around for a long time, unlike paper mailers or 30 second radio spots. You don't want it to change the world or maybe you do, but you definitely want it to drive business to your door.You will be so amazed by all of the attention that you get from this great form of advertising. It is really simple and that is why it is so effective. Anyone can order and design some fine products that...more
Every business is different and that means that every business needs its own special group of promotional products. When you are looking around there are some general things that need to be addressed with regards to the product that you will want to...more
You have to think carefully what you want to spend your advertising money on. You probably only have so much money and you need to spend it the best way possible. If you use a mailed coupon then you might get some attention but it will only last a...more
One of the most attractive ways to earn an income is through the web. With just a computer and internet access, you can earn a steady stream of income to feed you and your family. To do this effectively, however, you need web site marketing that will...more
Creating a web site and publishing it on the web has never been easier. There are plenty of programs and online sites that will host your web site for free. Through the use of powerful web programming utilities, such as Adobe Dreamweaver, even...more
Sometimes promotional product advertising is so subtle that we hardly notice it. You may be thinking that there are not many companies using this form of advertising, so it must not be an integral part of your business.If you look around carefully,...more
YOURE SO PREDICTABLE!IT SURE IS HOT HERE IN THE CARIBBEAN!Yes, but its a ____ ____.I would give you three guesses to finish that last sentence and you would probably get it right with two guesses in hand. Why, because its predictable.Predictability....more