"Online liquor store" A new status to alcohols

"Online liquor store" A new status to alcohols

It is a boon for the liquor selling companies to enjoy the status of owning a presence on the web. "Online liquor store", yes that is the sensational news of the morning. Gone are the days when people had the toil hard, getting out of their houses and locating a liquor shop and spending time in choosing a brand which they would finally find out of stock. Liquor home delivery is the character of the era now.

Now alcohol makers say "It's the time to provide convenience to our customers".Liquor home deliveryis the token of enhanced customer service which the sellers are ready to offer to the customers. It can be inferred that the liquor suppliers are realizing that if they want to enhance their pool of customers then they have to apply the philosophy of customer relationship management. It is clearly evident from the minimal prices set by the companies for delivering liquor to the customers at their door steps.

People now can any time order their favourite brand sitting relaxed at their homes. Their favourite drinks are just a click or a phone call away as they just have to access the internet and view their dearest drinks and their prices on the web and order them by a phone call. It seems a myth but is true. To add on more value, the sellers are offering the provision for their customers to own a personal account of themselves on the Online liquor store. The customers can maintain a track of the order status.

Not to forget the benefits these sellers can reap through the click stream data they can obtain by tracking the online surfing patterns of the customers. They can come to know about the frequency with which their websites are accessed by the customers, profile of their clients and how frequently

a particular customer buys. They have the option now to develop a systematic recency frequency and monetary value model for every customer.

The scope for enrichment of the sellers brand value increases as the chances of getting linked up with promotional ads and pop-ups related to other companies do exist. This may make the prospects of the company brighter for productive ventures and hence increase the business.

Also tie ups with social networking sites will lead to increase in the customer base.

Constant feedback requests entered by these liquor websites on their portals is a customer relationship management tactic adopted by these websites which can be helpful for generating repeat purchases. The idea of Online liquor store has definitely proved to be a boon to the liquor business.

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