"dragon World" To Lead China's Men's New Cultural Marketing - Prince Edward Long,

Prince Dragon Culture Train selected air-conditioned luxury train almost all of the train

, which in the image and quality, on target with consumer groups, Prince Edward Long psychological reaction consistent indirectly raises the Prince Dragon brand targets consumers perception and memory and aesthetic awareness.

HC Apparel Network In recent years, Chinese business men in the industry seemingly moderate fission, the brewing of major trend changes in the pattern. For business men, the new changes must not only to Clothing The simple style to evolve, is the attitude towards life and business people to understand the subtle inner changes in value. Clubs, golf, holiday, travel, sports ... ... all are those who break the traditional life of the established business model and derive new clothing consumption trend.

Marketing The real fact of life for consumers around the track and changes in consumer demand to adapt and guidance. With the rapid development of men's industry, the traditional Advertisement Bombing, celebrity endorsements, price wars and other common marketing tactic increasingly difficult to rise to the desire of customers to buy. Business men's competition in the industry into a heated battle, with the market getting bigger, "Red", how to escape from the "Red Sea", into the "Blue Ocean" mean? Prince is Prince Dragon Dragon Culture Train China Railway Group and the media market-based environmental and consumer attitude of profound insight, gathering energy, innovation and the results of attack, it starts to become a pilot Chinese men's flagship new cultural marketing!

Railway in China is known as " Steel Dragon, "said, as the largest transportation network, linking the East and West land. Train is a tourist sightseeing, visiting relatives and friends, traveling on business trips most likely to gather, communicate and exchange places, geographic span, advertising wide audience, This is to promote the brand in the country of an important role.

With Speed and Intercity Railway trains, new high-speed trains and other train opened, the passenger train in 2010 the capacity will reach 20 million passengers, "the road" crowd will be a new structure changes business people and other high-end white-collar people will continue to increase the proportion of the railway growing media for quality media resources. Because of this, train the media by more and more favor advertisers, and enterprises to expand brand awareness has become an important way can not be ignored.

Prince Dragon Culture Train train carrier relies on to disseminate the "dragon culture" for the purpose, help brands take off, a virtual one real 2 "Long" Cooperation , Will perform in the vast land of innovation and marketing of a drama. Brand contest, to some extent a cultural battle, a special train to Prince Dragon Culture metropolitan cities in the domestic economy spread platform, Watch urban economic front, the depth precision farming style spread, moving steadily build a solid brand. Culture train entirely exclusive, 100% to prevent transmission of noise, Prince Edward Long exclusive respected media space, create a unique strong brand!

Cultural flagship of the new marketing

Brand train, the train is rooted in the early title, in the media is not novel "concept", but the Prince Edward Long and Chinese cooperation in iron media, but given the traditional form of a new wave of marketing media power. First, the media's audience from the scope of the train view TV , Newspapers and other media and other public transportation, subway, bus shelters and other outdoor media ads are targeted at urban dwellers a carrier confined in a certain range. And train the media can quickly and efficiently to Prince Edward Long's products, brand information and culture spread throughout the country, promote the exchange of information between key cities, and to form a resonant interaction between the various major markets, and effective national strategy to help the rapid Prince Edward Long expansion.

Second, effective from the train arrival rate of the media analysis, train Prince Dragon Culture media as a master of the train, in a closed space, multimedia, a full range of organic combination, to create a VIP exclusive experience the brand Prince Dragon Hall, brand image and product promotion both simultaneously. The same time, with the space of its own wide range of geographical coverage and more, demographic controllable environmental factors, such as advertising, making it possible to overcome the traditional outdoor media to reach low and simple limited information.

Third, Prince Dragon Culture Train selected air-conditioned luxury train almost all of the train, which both image and quality objectives and Prince Edward Long's psychological response to consumer groups is consistent indirectly raises the target consumer brand Dragon Prince cognitive memory and aesthetic perception. Might imagine, the international actor Jiang Wen Long wearing apparel Prince, he's man-proud king of the state of Kyushu tsunami, so that passengers can travel in the course of a happy, fully experience Dragon Prince "self-confidence, good nature," the culture concept. With the speeding train, Prince Edward Long's planners were very clever their products, brands, trademarks and other core elements, into the consumer's mind, quick to seize the hearts of the target population shelves, these goals is no longer a passive consumer to accept advertising, but gradually change to the initiative recognizing the ad, and make effective psychological evaluation, Prince Edward Long memories of the brand experience this perfect form.

Fourth, train ads broad social communication. As visitors travel through a long period of time to repeat memory and cognition, it is easy to extend to the direct effect of advertising in society, and the formation of active range of social effects. To train the media, the audience of the advertising information received is not individual, in fact, there are a kind of interactive behavior, which would be more conducive to Prince Edward and Double Dragon brand of information dissemination and deep extension.

Homogeneity in the product is serious today, every business faces the test of life and death. When the cost advantage is no longer, when consumers become more elusive, the conduct of the business this is the ability to innovate. We know that clothing is a kind of cultural consumption, then the service industry marketing, it means to see who can give customers the value of their identity and way of life, identify possible contact with the consumer every point, at which point strongly to create a good customer experience, as the basis for constantly seeking innovations and breakthroughs in order to eventually form the core of competitiveness. From the "Red Sea" to "Blue Ocean" how to get exactly the way? "Dragon World" to the Chinese men's culture, a new marketing pilot!

by: gaga

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