"home Appliance Specialty Store" Experience In Government Regulatory Capacity - Gome,

Recommended industry standards for domestic trade

, "home appliance specialty store" (SB/T10429? 2007, hereinafter referred to as "norms") recently announced by the Ministry of Commerce, will be December 1, 2007 come into force. "Norms" on the home appliance specialty store in the business space, business facilities, goods procurement, marketing, quality assurance, service and staff management and other aspects of the code requirement, is the first home appliance retail industry standard for chain or independently operated home appliance specialty store.

"Standard" implementation, help to regulate the behavior of home appliance specialty store management and improve the management level, to encourage and guide the industry, fair competition, safeguard the legitimate rights and interests of consumers. Development of industry-standard core purpose is to promote the electrical appliances store in the industry continued to develop normally.

Although the "norms" that specific city (region) should set the number of home appliance specialty store to be total control, a large shop (8000 square meters) of the service population of 10 million? 150,000 is appropriate, medium-sized stores (3000 ? 8,000 square meters) of the service population is 100,000 is appropriate. Also against the excessive competition in recent years the phenomenon of home appliances stores, the location of proposed appliance specialty store where the city should be consistent with the overall planning and business network layout plan, with other commercial activities within the region and the environment.

But the "norms" and did not make a specific limit set number, the current level in the provincial capital city, several large home appliance chain giants get together gold circle has taken shape, as standard until the end of implementation, during the several chain is bound to intensify in the gold circle enclosure, due to the elimination of the store to set the spacing constraints, market regulation and the store alone self-discipline, the ultimate consequences of excessive competition still pay by the supplier. This situation can do nothing new specification.

The same time most of the supplier and between appliance stores already signed a year contract, the contract has provided sales promotion fee is a fixed rate, the contract also has provisions for the return. In the "standard" between the contract, due to pre-contract has the force of law, the new specification does not explicitly zero for both the "standard" cost-sharing ratio before and after entry into force of the adjustment.

Industry that "standard" formulation of the original intention was good, but also Gome, Suning said the supplier of a good signal, but not much substantive meaning. "Do not count all costs, profits from the retailer's decision model, the current GOME, Suning's revenue model in restructuring, but before the transition is successful, they do not charge the supplier will not do."

Suppliers to "standardize" the implementation of comparative performance of indifference, that "standard" clause has been introduced lag. Gome, Suning and other home appliance chain enterprises are directly involved in the "standard" development process, at the end of the implementation of standards is recommended industry standards, has no coercive power, to some extent are the interests of home appliance chain enterprises result of a compromise.

Some experts think that such a "very demanding and meticulous" standard, the relevant departments of the supervisory capability will greatly challenge. In fact, many previously published in the major areas of standards, the mandatory implementation of the same time, lack of supervision, but also to many enterprises advantage of the loophole.

Guangdong Chain Operations Association, Assistant Hua-Jun Huang believes that the key provisions should be operational, no regulation is difficult to implement. He believes that if the standard can not be carried out, the text only as a store of self-discipline. Some experts say that the standards to store between the frequent disputes between manufacturers how to resolve the "legal basis."

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